I laughed at the title... but very much enjoyed the points made in the article. On other thing I would like to add is personal presentation. A card with a paragraph written in it, a handwrapped present, or a handpicked bunch of flowers - none of these may look "professional" or particularly skillfully done, but the amount of thought and effort put into them makes them well worth it to the receiver.
I'm beginning to really enjoy and notice everything you write, Elizabeth. Thank you!