Don't take this as disagreement that there should be more women protagonists (Given the chance, I'll play a female, so....), but I think the major problem isn't so much whether the industry likes women or even whether or not they think men are their target audience specifically, but the fear that their bread-and-butter players are actually repelled by female leads.
At that point, it's no longer playing to the majority. It's a cost-benefit analysis, weighing the benefit of tapping one market at the risk of your main vein collapsing.
Gamers as a whole still seem to be not just male, but insecure. Individually, this may not be true, but the larger picture would point us that way. I'm pointing this out less because I think it's right, and more because a large portion of the base are already fine with money-grabbing tactics, even if they harm said base itself.
Makes it hard to argue.
At that point, it's no longer playing to the majority. It's a cost-benefit analysis, weighing the benefit of tapping one market at the risk of your main vein collapsing.
Gamers as a whole still seem to be not just male, but insecure. Individually, this may not be true, but the larger picture would point us that way. I'm pointing this out less because I think it's right, and more because a large portion of the base are already fine with money-grabbing tactics, even if they harm said base itself.
Makes it hard to argue.