Glocalisation, for those who don't know, is a combination of localisation and globalisation - its the process in which global mega corporations brand their products on a local level, to increase its appeal to specific nations, as opposed to simply branding a product in one way and not changing that branding for other countries. This can manifest itself in simple ways, from, say, Apple using different voice actors for their US [http://www.youtube.com/watch?v=tyEpaPEbjzI] and UK [http://www.youtube.com/watch?v=Ew23mAha0PQ] advertisements, to producing completely different products for different countries like MacDonald's [http://www.tofugu.com/2008/11/02/the-japanese-mcdonalds-menu-im-actually-lovin-it/] (coincidentally, MacDonald's are probably one of the most successful examples of glocalisation).
Now, in Britain this often manifests itself in the form of 'made in Britain' proudly labelled on products or advertisements. For example, Walkers (or Lays to the rest of the world
) claiming to be 100% British [http://www.walkers.co.uk/] (despite, you know, being owned by a US company), or pork sausage wrapping proudly showing the Union Flag in Tesco's. There seems to be a sense that being made in Britain is a quintessentially good thing, even though we've been known for poor quality in the past (see our cars ). Perhaps its because most of the manufacturing industry has moved onto third world countries, and thus there is a sense of rarity [http://1.bp.blogspot.com/_l18tUxIjzws/TU9sF-zN7kI/AAAAAAAAAAc/NPuvI2Bulxw/s1600/mlpfim-character-rarity-large-570x402.jpg] in seeing stuff made in Britain.
My question is, do you see similar stuff in other countries? Are other countries also proudly labelling 'Made in America', 'Made in Belgium', etc etc? I have a sense that it could be more widespread, but primarily in developed nations where we don't really make stuff anymore... If not, how does glocalisation manifest itself in your country? I was just curious :3
Also, there is a hidden pony in this thread. Can you find it? ;P
Now, in Britain this often manifests itself in the form of 'made in Britain' proudly labelled on products or advertisements. For example, Walkers (or Lays to the rest of the world
) claiming to be 100% British [http://www.walkers.co.uk/] (despite, you know, being owned by a US company), or pork sausage wrapping proudly showing the Union Flag in Tesco's. There seems to be a sense that being made in Britain is a quintessentially good thing, even though we've been known for poor quality in the past (see our cars ). Perhaps its because most of the manufacturing industry has moved onto third world countries, and thus there is a sense of rarity [http://1.bp.blogspot.com/_l18tUxIjzws/TU9sF-zN7kI/AAAAAAAAAAc/NPuvI2Bulxw/s1600/mlpfim-character-rarity-large-570x402.jpg] in seeing stuff made in Britain. My question is, do you see similar stuff in other countries? Are other countries also proudly labelling 'Made in America', 'Made in Belgium', etc etc? I have a sense that it could be more widespread, but primarily in developed nations where we don't really make stuff anymore... If not, how does glocalisation manifest itself in your country? I was just curious :3
Also, there is a hidden pony in this thread. Can you find it? ;P
