The ad airs on major networks, which means it's viewed by all demographics, which means that moms see it as much as the kids do. If they were targeting kids, would they really make sure every mom labels DS2 as "that game I hate"?
Advocacy Group Angry That Moms Hate Dead Space 2
- Thread starter Tom Goldman
- Start date
I'm 20 and my mother hates Dead Space 2. Yeah the advertizements are funny and they also happen to be accurate.
For the record my mother doesn't buy my games for me, I spent $87 pre-ordering Shogun 2 Total War and Dawn of War 2 Retribution today.
For the record my mother doesn't buy my games for me, I spent $87 pre-ordering Shogun 2 Total War and Dawn of War 2 Retribution today.
Instead of complaining about some harmless humour, why don't they just follow the ad's advice and not buy an 18+ game for their children.
That's a great analogy, and probably one of the reasons why I think EA and Visceral were being mean spirited with this.Azuaron said:
Honestly, while I can chuckle a bit at the ridiculousness of the scenario, I just don't think it was dignified of EA or Visceral with the campaign. Fine, (most) everyone has a mother, but the advertisement gave off a distinct juvenile feel directed more to 14 year olds. So, to the majority extent, I have to side with Common Sense Media.
That and it doesn't really help our case with "Video Games are nothing but violent murder simulators for the immature man child!"
Common Sense media should go viral with a counter-campaign video that shows Mums playing dead-space and completely loving. Unfortunately they won't do that because that would be completely awesome.
Regardless who the commercial is or isn't inadvertently appealing to, children under 16 can't purchase the game under the current ESRB laws so what does it matter?
It seems like it would be appealing to ANYONE who likes to rebel against their parents, not just those 16 and younger.
It seems like it would be appealing to ANYONE who likes to rebel against their parents, not just those 16 and younger.
This is a first, I'm actually on the side of the advocacy group.
Eww, feels weird and icky. And, eugh, responsible.
Most people who can buy the game don't care what their mothers think of what they do in their spare time, nor do the majority of their mothers care either. Especially not with something as banal as a videogame.
This campaign raised a small smile from me, one that was nostalgia based and so quite weak. I then felt awkward because straight away I thought this is aimed at those who don't meet the age requirements for independent purchase, those who'd feel a strong response to this campaign. I then felt patronised, if I am the target audience I'm apparently an immature prat.
I don't think the kids of today are yet weak willed enough to be mind controlled by such an obvious marketing ploy. I do however, think it gives out a bad message; one that only perpetuates the image that videogames are for kids, regardless of content and rating.
Eww, feels weird and icky. And, eugh, responsible.
Most people who can buy the game don't care what their mothers think of what they do in their spare time, nor do the majority of their mothers care either. Especially not with something as banal as a videogame.
This campaign raised a small smile from me, one that was nostalgia based and so quite weak. I then felt awkward because straight away I thought this is aimed at those who don't meet the age requirements for independent purchase, those who'd feel a strong response to this campaign. I then felt patronised, if I am the target audience I'm apparently an immature prat.
I don't think the kids of today are yet weak willed enough to be mind controlled by such an obvious marketing ploy. I do however, think it gives out a bad message; one that only perpetuates the image that videogames are for kids, regardless of content and rating.
I am 27 and I thought the ads were completely stupid. I agree with Common sense media on this one. The ads while maybe not meant to appeal to the under 17 crowd certainly do.
Like Azuron said I think the majority of people 17+ could care less what their mom thinks about the games they play.
Yes I get that the campaign was a joke, but that doesn't mean that it can't have negative side effects.
Like Azuron said I think the majority of people 17+ could care less what their mom thinks about the games they play.
Yes I get that the campaign was a joke, but that doesn't mean that it can't have negative side effects.
I'm with them. First time I saw this campaign i thought, "This is for 12-year=olds." Anyone who's actually of age to buy dead space 2 should probably feel insulted and pandered to.
These commercials actually put me OFF of the game. They're silly and saying that "my mother hates it" due to its violent nature is...very childlike. I purchased the game and I love it, but I don't have to give two shits about what my mom thinks because I can purchase the game on my own anyways.
They'd have done better making an actual commercial instead of playing off of the silly expressions. The game is FAR more then something that "your mother will hate."
They'd have done better making an actual commercial instead of playing off of the silly expressions. The game is FAR more then something that "your mother will hate."
What I want to know is when EA will start advertising, I dunno, their games. They at least managed to advertise a reason why I should buy their game this time, so that's a step up.
I hate to be the one to say it but.... the advocacy group is right. That's exactly who the ad is targeting.
Wouldn't this ad campaign be helping keep this game out of kids hands. I mean if a mom sees this then their kids asks for the game don't you think they will say not a snowflake's chance in hell?
I mean showing a bunch of footage would be be a far better way to market it to kids.
I mean showing a bunch of footage would be be a far better way to market it to kids.
That campaign actually convinced me not to get the game. Why? If the only selling point is that it is "edgy", it's going to be a pretty damn bad game. I might try it out if I see it on sale though, since DS1 was good...
Yes, everyone has a mother so these ads were clearly aimed at everyone. Oh Escapist, sometimes you crack me up with how far you are prepared to go to protect the industry. Recent EA advertising for games from Visceral and Bioware has so obviously been insulting trash aimed to make the games appeal to kids. New shit, sin to win, your mother would hate this. I don't see Bobby Kotick sinking to this level. Kids seem to want to buy his violent games without any of this.
I'm 27, and my mother loves Dead Space 2. She punctuates her use of the rail gun with "DIE MOTHERF#CKER, DIE!" She then invites young adults to play the game with her for realz, using actual nail guns. When they mishandle them and shoot their limbs, she laughs uproariously and shoots them from behind, then teabags them.
Of course, I'm kidding. Mothers deny you certain things for a reason. It's called "not getting your @ss killed before you know any better".
Of course, I'm kidding. Mothers deny you certain things for a reason. It's called "not getting your @ss killed before you know any better".