Well-meaning individuals have accidentally sent donations to the wrong charities courtesy of autocorrect. Some donations that were intended for Cancer Research UK ended up being sent to either Unicef or the WWF.
Escapists, have you ever donated to charity? Which one did you choose, and why?
I don't know about anyone else, but this story made my morning - and it's served the dual purpose of reminding people that other charities like Unicef and the World Wildlife Fund exist!More than £2m has been raised after the craze of taking a self-portrait with no make-up spread virally.
But those texting "DONATE" rather than "BEAT" found their money sent to the wrong charity.
Others accidentally enquired about adopting a polar bear from the World Wildlife Fund (WWF).
UN agency Unicef told the BBC that so far £18,625 has been identified as being accidentally pledged.
It said it was now working with Cancer Research UK to transfer the funds donated so they can be used as intended.
Mike Flynn, director of individual giving at Unicef UK, said it was a "genuine mix-up".
"Unicef believes this error has occurred due to those interested in donating to the #nomakeupselfie campaign sharing the text keyword 'DONATE' - rather than the keyword 'BEAT' - and the text number 70099, which has then been repeated across social media.
"'DONATE to 70099' is an SMS keyword and shortcode combination that Unicef have sole use of, specifically for any members of the public who contact us and wish to donate to us via SMS."
[small]Source: http://www.bbc.co.uk/news/technology-26723457[/small]
Escapists, have you ever donated to charity? Which one did you choose, and why?