Bethesda Says People Are Still Buying Horse Armor

Andy Chalk

One Flag, One Fleet, One Cat
Nov 12, 2002
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Bethesda Says People Are Still Buying Horse Armor


Bethesda Softworks has a pretty good idea of what it's doing when it comes to DLC and to prove it, Vice President Pete Hines reveals that after all this time and ridicule, people are still buying horse armor.

"Horse armor." Two great words that go great together when you're trying to encapsulate the "sucker born every minute" approach to downloadable content. Released in 2006 for two bucks or 200 Microsoft points, the Horse Armor pack for doubling [http://www.amazon.com/Elder-Scrolls-IV-Oblivion-Game-Pc/dp/B000V9C9FO/ref=sr_1_3?ie=UTF8&qid=1300390198&sr=8-3] the price of Horse Armor.

But maybe the joke's on us. Bethesda has done very well for itself over the years with downloadable content for Oblivion and the OXM [http://www.amazon.com/Fallout-3-Game-Year-Xbox-360/dp/B001REZLY8/ref=sr_1_1?ie=UTF8&qid=1300390309&sr=8-1]. "I swear to you, I don't have the report in front of me, but multiple people bought Horse Armor yesterday! For some inexplicable reason. It happened, I promise."

Hines said that what really matters when it comes to DLC releases, regardless of the price point, is value; if people feel they're getting a good bang for their buck, they don't mind forking over some dough. "Really what we try to find the sweet spot for is: what does it cost, what do they get, and - something that's not often talked about, but that's important to us - how long will it take us to get it out?" he said.

"Elder Scrolls players are a patient, loyal bunch, as on-going modding of Morrowind [http://www.amazon.com/Elder-Scrolls-Morrowind-Game-Year-Pc/dp/B0000CNUUP/ref=sr_1_1?ie=UTF8&qid=1300390405&sr=8-1] reveals, but sooner or later even the most ardent Oblivionite's attention will drift," he continued. "We don't want them having to wait forever to get something, so we try to find the right mix of time and expense and content that works."



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Dirty Hipsters

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*facepalm*

That's all that can be done in response to this. I guess some people really will buy anything.
 

therandombear

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Bethesda...use the darned money from Horse Armor and update a patch to FO3 so I can play it on my Win7 PC >:|

I'll be honest...I kinda bought the darned horse armor when I first got Oblivion...had some free points leftover so I bought several DLC for Oblivion...I didn't even use the horse, I lost it after 20 mins :>
 

Shycte

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I bought horse armor ;_;

Why do you make me feel so stupid Andy? Why are you so mean to me?
 
Apr 28, 2008
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See? This is why we can't have nice things. Why make nice things when you can make useless things and still sell them?
 

Veloxe

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Throw in Neon Lighting and maybe some spinning rims and I'll buy it Bethesda. Until then, no dice!
 

Katherine Kerensky

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Mar 27, 2009
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That was the only DLC I didn't buy >.>
Although, it did come as part of the pack when I later bought Oblivion again on PC.
I'm surprised people actually bought it >.>
Well, not that surprised, but still...
 

C95J

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hahahaha...

oh wait... I bought horse armour as well...

You spelt armour wrong.
 

Andy Chalk

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Hey, I have horse armor too, although I got mine through the Knights of the Nine pack. As a DLC collection, that was a pretty sweet deal.
 

Dirty Hipsters

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C95J said:
hahahaha...

oh wait... I bought horse armour as well...

You spelt armour wrong.
Damn British people with their silly spellings...
 

TheRightToArmBears

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I got the horse armour when I bought Knights of The Nine. Considering how fantastic the Shivering Isles pack was, I let it slide.
 

geldonyetich

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Personally, I was hoping horse armor would keep my horse alive a bit longer. Silly Oblivion horses bumble into trouble constantly.

That said, I didn't do the horse armor as an individual purpose, but rather picked it up in the DLC expansion bundle, The Nine something or other.
 

BKtheKITTY

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This reminds me, I replaced my lost copy of Oblivion yesterday, and since my new Xbox is blank, and my horse is all naked...
 

gigastar

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Sep 13, 2010
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Meh, im not against pointless DLC, it up to the person if they feel like they want to buy it or not. If they feel cheated after purchase then you should have listened to what other people said about it first.

I may not feel like buying multiplayer skins in MvC3, but i did feel like buying extra characters.
 

swankyfella

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I hear the first bit of DLC for Skyrim will give the tentacle bear a nipple ring.

I'm excited.
 

EHKOS

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Feb 28, 2010
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I got super horse armor and it didnt cost me anything! I just modded my game. Thank God for PCs.
 

Zom-B

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swankyfella said:
I hear the first bit of DLC for Skyrim will give the tentacle bear a nipple ring.

I'm excited.
So is the tentacle bear, I hear.