As far as Mass Effect 3 goes, it comes directly from what Bioware has itself said. They have been clear recently about not wanting to end the series after "3" now and turn it into a franchise. They were also clear about having plotted it out from the very beginning. Information coming from that $3 app people have been talking about has the writers cooking up the ending as they were finishing the project. Not only is that damning evidence in their own words of deceit given that the people claiming that the ending was going to answer everything and not be an "A B or C" choice and so on were not being truthful. It also shows that as they were developing an ending they were diverging from the original plans since the storyline had already been planned out as far back as ME1 as opposed to them making it up chapter by chapter. It's not hearsay, but circumstantial evidence, while this case wouldn't hold in a criminal trial, it would be a big deal in a civil one where the standards of proof are differant, and that's probably why gamers have been able to find lawyers willing to take the case for fraud and false advertising to court. As much as some Bioware defenders might like the point, it's pretty damning overall, I didn't just assume the stance I'm taking for the heck of it.
The most commonly used arguement about the ending is not that it will sell DLC, but that the ending, which the writers themselves admit was intended to answer very little and end in a cloud of speculation, was intended to leave the series as open as possible to a future sequel. The intentionally decided NOT to reveal the answers to various questions as originally planned, despite the promises to do so. If you do a search for the $2.99 app they wanted to sell and find the stuff on the interviews there is a lot of interesting stuff there that has been fueling a lot of this, especially when you compare it to other statements by Bioware.
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The point about Dickens is that both endings fit the kind of romantic story he was telling even if the resolution differed. The issue with Mass Effect 3 is that the ending does not fit within the fairly upbeat, bigger than life, high fantasy space opera that the series is. The ending we got would have been fine in another type of science fantasy, but not in this story, as it goes against the entire tone of the series up until that point.
It would be like Dickens deciding to end "Great Expectations" with a sudden alien abduction, that might be a great finale to many stories, but doesn't fit with that kind of story.
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As far as Levine goes, I'll concede your point there, though even without a personal stake I do think he tends to get kind of artsy with his stuff and he probably does have some concern over these turns of events.
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With "Dragon Age 2" the big beef is a matter of Bioware asking people if it was okay to seriously reduce the character generation options in the game, they were told "no" and then not only did it anyway but claimed there was massive fan support for it.
When the game was released it was a glorified brawler with horrible mechanics, monsters popping out of nowhere or dropping off rooftops, and spawning in waves. You couldn't block with warriors to keep things off your mages despite the intent declared in the loading screens for example, and you'd run into situations where you walk down a hallway and a spider the size of an elephant will just suddenly spawn on top of your squishier characters, no chance to prepare for the fight or anything. They continually recycled the same enviroments, ignored desicians made in the first game (despite sharing data), and oh yeah... had a crappy ending that resolves nothing. Your ending is your character disappears and you have no idea what happened to him or her!
This annoyed people greatly, and helped pave the way for this current situation. It's noteworthy because understand that this is the second game that has gotten massive fan backlash (as opposed to a tiny minority of people), it's just that this time is far worse, DA2 was given a pass of sorts as "anyone can drop the ball now and again" even if people were irritated, but now this is two in a row... and really Bioware's attitude towards it's fans has been pretty horrible overall which doesn't help matters. All of the gouging over DLC and things like that has also helped to build the rage and dislike. This explosion is over a lot of things, all of which contributed to it, with the focus being on the ending of ME3.
See, even if Bioware fixes the ending of ME3 and comes up with something acceptable to everyone, it's still going to have to do a lot to rebuild bridges with it's fan base, including becoming a bit less greedy with the DLC and such. Resolving the issue at the focus of this disaster will help in the short term, but if other things keep building they will lead to another explosion.
I think the industry watching this needs to understand that there is a limit to how far gamers can be pushed, and this explosion shows where the lines are being drawn.
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I'm not sure where you got the conspiricy to sell us DLC thing from to be honest, mostly I tend to hear people saying that if they don't fix the ending they won't buy any DLC. In my case I felt DA2 was such a mess I refused to buy any of the DLC to support it, and the same is going to apply to ME3 unless they make good (in DA2 the problems went beyond just fixing the ending) It's very simple, and I think a lot of people feel the same way, I do notice the plans for DA2 DLC got quashed with the last bit being cancelled, so I'm guessing they weren't moving enough DLC to justify it.
In short I think the attitude is more "fix this, or you won't sell me any more DLC" rather than they did it to sell DLC.