One fifth of sales is actually a pretty large number. ME2 sold over 2 million copies. 20% of that is 400,000. Times 60 is $24,000,000. Sure, the other category gave them more money, but what if they could increase their profits by doubling their amount of female buyers?
If only 20% use female Shepards, and we know some of those are male, while ESA statistics give us that 40% of gamers are female, that means that the ME series is NOT attracting as many female gamers as it could/should. It may be that even more female gamers than normal would buy the game simply because, can you think of a more awesome female video game character (in a female gamer's eyes) than Commander Shepard? Hint: characters who imitated Pamela Anderson in some way (bleach, fake tans, implants, hooker-clothes) don't count.
I may be wrong in some regard but I think, in that line, that the FemShep trailer idea is a very good one. They could corner the damned market if more women knew how awesome the game is.
If only 20% use female Shepards, and we know some of those are male, while ESA statistics give us that 40% of gamers are female, that means that the ME series is NOT attracting as many female gamers as it could/should. It may be that even more female gamers than normal would buy the game simply because, can you think of a more awesome female video game character (in a female gamer's eyes) than Commander Shepard? Hint: characters who imitated Pamela Anderson in some way (bleach, fake tans, implants, hooker-clothes) don't count.
I may be wrong in some regard but I think, in that line, that the FemShep trailer idea is a very good one. They could corner the damned market if more women knew how awesome the game is.
