Dear Bioware/EA,
Can you please give your marketing folks something else to do? While it's great you're finally recognizing both he and she-Shep, the drip-drip-drip of inconsequential bullshit for the sake of hype is getting up my nose, especially when it has the stench of being patronized.
You're selling to a largely captive audience. Sure there are always newbies to lure in, but I'll guess that most of the people anticipating ME3 are in a similar boat to me: multiple Sheps already saved with 1-2 games worth of decisions, designed by my own fair hand and therefore totally fucking awesome. Whoever you stick on your box-art is NEVER going to look the way I picture them and nothing at all like the Shep I will actually play. You can handle this one.
I don't care if ME3 is the bastard child of Kane & Lynch 2, Goldeneye Rogue Agent and Superman N64, you HAVE my money. I swear, double-swear and triple-spunk-bloody-fucking-swear I will be there on release day with a fistful of dollars, a hoard of supplies and three days of annual leave so I can play it start to finish with a minimum of sleeping and conversing with the outside world *whatever* you produce. Just come back to us when you have something