Brace Your Eyeballs For the Gunnar Optiks MW3 Gaming Eyewear

Andy Chalk

One Flag, One Fleet, One Cat
Nov 12, 2002
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Brace Your Eyeballs For the Gunnar Optiks MW3 Gaming Eyewear


"Technology eyewear" manufacturer Gunnar Optiks and Activision have joined forces to create official, limited edition Modern Warfare 3 Gaming Eyewear.

I don't know exactly what "technology eyewear" is but I do know that with custom spring hinges, magnesium alloy frame, adjustable nose pads and "venting details inspired by the latest technology in military machinery," these bad boys from Gunnar Optiks-with-a-K are just the thing you need to take your game to the next level and impress the ladies, all at the same time.

"Not only will the limited edition eyewear provide a visual advantage to gamers through those long nights of intense action," said Gunnar Optiks President Rob Aarnes, "but they will be able to show their affinity for the new blockbuster and look badass while playing it."

Gunnar's Modern Warfare 3 Gaming Eyewear promises to reduce glare, improve focus, sharpen details and minimize eye fatigue with lenses coated with a specially-formulated amber tint that "shifts the color spectrum to provide superior contrast, detail and resolution." But all that non-prescription hipness doesn't come cheap: these MW3 specs carry a suggested retail sticker of $99, which includes a limited edition Modern Warfare 3-branded carrying case, a limited edition Modern Warfare 3-branded pouch and a standard edition cleaning cloth.

There's no word on when these awesome indoor sunglasses will hit the shelves but preorders will be available starting in late August from Best Buy, which will be the exclusive retailer of the Modern Warfare 3 Gaming Eyewear in North America. They'll also be available in Europe from "select retailers" that will be announced in the coming months.


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Tireseas_v1legacy

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Sep 28, 2009
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If you want to blow an extra $100 just for some glasses that reduce the eyestrain that comes from your body telling you to turn off the screen, go for it.
 

Dogstile

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Jan 17, 2009
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Amber tint? Isn't that to help with low light conditions?

I am under the assumption that most gamer's have lightbulbs.
 

Andy Chalk

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Nov 12, 2002
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I'd buy them just so I can tell people that my vision is augmented.
 

Kenjitsuka

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Sep 10, 2009
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"AND a standard edition cleaning cloth."

Wow, they really grabbed interest with that STANDARD edition cleaning cloth...
Can I please waste 20 more bucks to get the SUPER AWESOME MEGA HYPER edition cleaning cloth?
You know, the one with futuristic nanofibers that makes your glasses *so* clean you can barely tell a difference with the regular standard one.

Seriously, these guys don't know you are supposed to end marketing blurb with a bang and never ever to use a term that sounds like you are selling lame, ordinary stuff?
 

Kenjitsuka

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Sep 10, 2009
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Ignore double post.
Escapist's acting up for me...

Related to that earthquake earlier today?
 

Andy Chalk

One Flag, One Fleet, One Cat
Nov 12, 2002
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You know, if these worked I'd drop £10-15 on a pair for long nights in the library. That last all-nighter for programming was painful.
 

Kyle 2175

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Jan 7, 2010
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If I wanted to spend that much on glasses I'd go get a new pair of glasses for my myopia instead of these crappy things. Really, they're just amber tinted sunglasses. Amazing, right?
 

MarsProbe

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Dec 13, 2008
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Okay, now really, this is getting a bit ridiculous. But hey, if they know people will part with cash for these things (and they will) why not exploit that weakness for some more profit?

As has been pointed out earlier, I do wonder why they had to mention that the cloth was merely a standard edition. Perhaps the Prestige edition cloth has some added functionalities. While one side can be used to clean the glasses, the other side is better suited to cleaning up....stains.

Also:

"Not only will the limited edition eyewear provide a visual advantage to gamers through those long nights of intense action
"Long nights of intense action" is a turn of phrase that makes me think of something, but I don't think it's Call of Duty....
 

darthzew

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Jun 19, 2008
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This is why Jack Thompson hates us.

I mean, they aren't even 3D glasses. I can understand buying those, but this? There is no a hundred bucks is the right price.
 

Jaeger_CDN

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Aug 9, 2010
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EverythingIncredible said:
How come these are never reasonably priced?
They are reasonably priced for a CoD fanboy, but then again didn't they give away some nightvision goggles with the CoD: MW2 Prestige edition [http://gear.ign.com/articles/104/1043319p1.html]? Atleast you got a game for the $150 selling price.
 

The Rogue Wolf

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Because I am totally down with laying out a Benjamin for an overhyped, ugly facial decoration that duplicates the function of MY EYELIDS.

And after that, I'll play a few rounds of "Bobbing For Angry Weasels".
 

MartialArc

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Aug 25, 2010
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Sunglasses are a fashion item, go drop by your local sunglass hut and quickly cease being shocked over 100 dollar glasses. My prescription Ray-Bans were like $500 bucks......and IIRC 300ish of that was just the frames, so non prescription ones would be in the 300 dollar range. Eyewear is retard-expensive.

http://www.ray-ban.com/usa/sunstore?promotion_id=100&cm_mmc=google-semsearch-_-brand-trademark-_-ray-ban-_-[ray%20ban]

Look at those prices!
 

Kefo

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May 19, 2010
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hey if you are stupid enough to drop 100 dollars on sunglasses then go right ahead. I would also like to sell you this rock. It looks like any other rock but placing it inside your mouth while you play CoD will improve your gaming skills 150%.....it also comes with some dirt.
 

Kefo

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May 19, 2010
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MartialArc said:
Sunglasses are a fashion item, go drop by your local sunglass hut and quickly cease being shocked over 100 dollar glasses. My prescription Ray-Bans were like $500 bucks......and IIRC 300ish of that was just the frames, so non prescription ones would be in the 300 dollar range. Eyewear is retard-expensive.

http://www.ray-ban.com/usa/sunstore?promotion_id=100&cm_mmc=google-semsearch-_-brand-trademark-_-ray-ban-_-[ray%20ban]

Look at those prices!
You can get decent sunglasses for under 50 bucks if you have some patience and do a little research before hand(assuming they arent prescription of course). If you want brand name glasses then yes, be prepared to drop a stupid amount of money.
 

Twilight_guy

Sight, Sound, and Mind
Nov 24, 2008
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Oh, they already make those!


This is stupid. Nothing else needs be said. I'll continue anyways though. I don't know who is going to be gullible enough to believe this but wouldn't regular glasses do the same thing and provide the benefit of better vision? These are fancy reading glasses that supposedly make the image better (somehow). This is as silly as the happy pills that I saw advertised on TV (I'm seriously someone was selling mood pills for real).

Also, can you wear these glasses... at night?
 

MartialArc

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Aug 25, 2010
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Kefo said:
MartialArc said:
Sunglasses are a fashion item, go drop by your local sunglass hut and quickly cease being shocked over 100 dollar glasses. My prescription Ray-Bans were like $500 bucks......and IIRC 300ish of that was just the frames, so non prescription ones would be in the 300 dollar range. Eyewear is retard-expensive.

http://www.ray-ban.com/usa/sunstore?promotion_id=100&cm_mmc=google-semsearch-_-brand-trademark-_-ray-ban-_-[ray%20ban]

Look at those prices!
You can get decent sunglasses for under 50 bucks if you have some patience and do a little research before hand(assuming they arent prescription of course). If you want brand name glasses then yes, be prepared to drop a stupid amount of money.
Its a luxury item, people buy the expensive ones because they are the expensive ones. I guess if you hang on to a set of 100 dollar eyewear for a year or two and wear them frequently it was probably worth it anyway. In any case, 100 bucks isn't the optimal price, but its far from a shocking one.
 

Vie

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In before the Modern Warfare Easybake Oven.

"In combat, you can't use a regular oven or microwave, they put out too much heat, and make you easy to spot. With the Modern Warfare 3 Easybake Oven (C)Activision 2011, you get all the cooking power of a regular over, but stealthed!"

Uhg.
 

K V MAN

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Sep 20, 2010
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you know i saw this and think to my self, damn this will be included in one of the limited edition COD:MW3, there stock went up 4 points in my book

then i read the article, and it went down 10 points

does Activation like to be hated or is there marketing department that inept
 

Stuntcrab

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Apr 2, 2010
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*Makes glasses that should really help gaming*
*Make it worth 2 Modern warefare 3s"

God I hate these people.
 

ionveau

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Nov 22, 2009
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MartialArc said:
Sunglasses are a fashion item, go drop by your local sunglass hut and quickly cease being shocked over 100 dollar glasses. My prescription Ray-Bans were like $500 bucks......and IIRC 300ish of that was just the frames, so non prescription ones would be in the 300 dollar range. Eyewear is retard-expensive.

http://www.ray-ban.com/usa/sunstore?promotion_id=100&cm_mmc=google-semsearch-_-brand-trademark-_-ray-ban-_-[ray%20ban]

Look at those prices!
In Russia you can buy Glass lens sun glasses for around 7-10$ its only over here where glass lens are 50+ i have no idea why, Unless you count the plastic lenses.

Again brand names are created for those who are desperate to show they are above others at all costs
 

instantbenz

Pixel Pusher
Mar 25, 2009
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what they fail to understand is the pain from prolonged use of eye glasses and good headphones ... this will create a similarly painful experience and is thus foolish.

plus you will instantly be deemed a douche for wearing them.
 

Andy Chalk

One Flag, One Fleet, One Cat
Nov 12, 2002
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Mark D. Stroyer said:
Um...no love for Deus Ex? I mean, really? This look downright nerdy in comparison to those awesome specs.

Im actually wanting some of the Deus Ex sunglasses.

But then again, I like all things cyber punk.



OT:

NO, THIS HAS GONE FAR ENOUGH.

We do not need "special edition X" that are inspired by games.

The Black Ops jeep was stupid, and I really doubt anyone bought one, but paying $100 for glasses to help you "game better"? what?

This is stupid, but one solace I can find from this is the ability to know who are geeks for MW3, and promptly punch them in the face "IRL".

Hopefully I will be able to break their waste of $100
 

FreakSheet

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Jul 16, 2011
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Mark D. Stroyer said:
Um...no love for Deus Ex? I mean, really? This look downright nerdy in comparison to those awesome specs.
I want the Deus Specs too.

Although I think installation would be a tad painful, so I'll stick with the ones for Team Fortress 2...
 

Tsukuyomi

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May 28, 2011
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This seems idiotic, but for some reason I can only think of this:

http://www.youtube.com/watch?v=X2LTL8KgKv8&ob=av3e

I suppose if they were boasting 3D for MW3 and these things could be used I could see it, especially if the things worked with regular 3D TVs and whatnot. At least then you can say you're buying it for something other than the fact that it's Modern Warfare-related. Still...gamers have paid more for stupider and stranger things. Not to mention a large part of the mostly non-gamer demographic will likely buy this game. You know, the ones who also find it acceptable to go out and drop say a hundred bucks on a pair of shoes or on a shirt or outfit or something equally kinda silly. It takes all kinds. I'd be willing to bet this thing sells, absurd as it may be.
 

insanelich

Reportable Offender
Sep 3, 2008
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"look badass"

... riiight. Not look like a giant CoD nerd at all, nooo.

EDIT: For a comparison, it's about $30 to get the same tint added to prescription glasses. And regular glasses look worlds better too.
 

Srs bzns

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Feb 4, 2011
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Vie said:
In before the Modern Warfare Easybake Oven.

"In combat, you can't use a regular oven or microwave, they put out too much heat, and make you easy to spot. With the Modern Warfare 3 Easybake Oven (C)Activision 2011, you get all the cooking power of a regular over, but stealthed!"

Uhg.
Batteries not included.

Can only be used with Modern Warfare floral oven mitts.
 

Crops

Probably more bored than you
Aug 16, 2009
92
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Gunnar's Modern Warfare 3 Gaming Eyewear promises to reduce glare, improve focus, sharpen details and minimize eye fatigue with lenses coated with a specially-formulated amber tint that "shifts the color spectrum to provide superior contrast, detail and resolution."
"Here's an idea, instead of throwing some spectrum/contrast sliders in the options menu like we used to, let's just sell some glasses to make the game look the way it's supposed to."

*Insert evil laugh*

What's next? making the 'fire primary weapon' button a Collector's Edition exclusive?
 

Calico93

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Jul 31, 2010
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Battlefield 3 - New engine, 7 years in the making, all out warfare.
MW3 - Some glasses
 

Black Arrow Officer

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Jun 20, 2011
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Your eyes hurt when you play too long for a reason; it's not healthy to stare at a screen for a long time, and your body is telling you to get off. Buying something to block out the reaction is completely unsafe and I hope that no one buys this piece of crap.
 

MartialArc

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Aug 25, 2010
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ionveau said:
MartialArc said:
Sunglasses are a fashion item, go drop by your local sunglass hut and quickly cease being shocked over 100 dollar glasses. My prescription Ray-Bans were like $500 bucks......and IIRC 300ish of that was just the frames, so non prescription ones would be in the 300 dollar range. Eyewear is retard-expensive.

http://www.ray-ban.com/usa/sunstore?promotion_id=100&cm_mmc=google-semsearch-_-brand-trademark-_-ray-ban-_-[ray%20ban]

Look at those prices!
In Russia you can buy Glass lens sun glasses for around 7-10$ its only over here where glass lens are 50+ i have no idea why, Unless you count the plastic lenses.

Again brand names are created for those who are desperate to show they are above others at all costs
Eh, if you don't like them don't buy them. Someone wearing a $1000 pair of sunglasses would seem a bit desperate to me, but raging at someone for $100 pair just makes you sound bitter. Calling everyone that wears brand names desperate is pretty hypocritical too, you're implying that they're wrong for looking down on folks for wearing different clothes or w/e, then say you look down on them for being desperate.
 

Hero in a half shell

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Dec 30, 2009
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I got a great pair of prescription sunglasses recently for about £70, so I suppose £100 isn't that unreasonable for a good quality branded pair. But I don't think these will be that good as sunglasses for use outside; they're designed to reduce glare from an LCD computer screen, not sunrays, and probably don't have any UV protection (Although there was no link to the sellers website so I can't know for certain.) If you are willing to spend £100 on a pair of sunglasses then it would be a much smarter thing to look for one with functionality, not brand recognition.
 

emeraldrafael

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Jul 17, 2010
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I'm just going ot quote myself here from the thread about this thread:

emeraldrafael said:
Not really seeing how this is anymore shameless then iother gaming merchanise (phone covers, iPod skins, the Halo 3 box with the spartan helmet you couldnt even wear, the catherine box [though I will admit, you could acutally use a lot of the stuff in the Catherine box, as long as you had enough confidence and didnt mind people staring when they saw your pillow cover], hte deus ex clothing line, etc.).

If fans wnat to spend money on this stuff, tahts all fine and good. It will even get the promotion from big gaming names in the gaming circuit, where you'll see champions wearing them. And you know battlefield would do the same, if they thought they could get away with it.

...

So yearh, I dont see the problem. Honestly, they look like they could be cool shades, but I wear transition glasses already, and I still wouldnt pay the 99 dollars for Shades.
Yep, basically that. Though its funny that its just as shameless as the deus ex clothing line and yet people are slobbering over those.

but then again, I wasnt caught up in the Deus Ex fandom, so Im on the outside looking in with some disdain on that.

Hunh... my captcha was almost the name of someone I know.
 

ssgt splatter

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Oct 8, 2008
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Are these things sunglasses also or are they just indoor cheating glasses...err, I mean, vision enhancers for playing the game?
 

Andy Chalk

One Flag, One Fleet, One Cat
Nov 12, 2002
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Kefo said:
MartialArc said:
Sunglasses are a fashion item, go drop by your local sunglass hut and quickly cease being shocked over 100 dollar glasses. My prescription Ray-Bans were like $500 bucks......and IIRC 300ish of that was just the frames, so non prescription ones would be in the 300 dollar range. Eyewear is retard-expensive.

http://www.ray-ban.com/usa/sunstore?promotion_id=100&cm_mmc=google-semsearch-_-brand-trademark-_-ray-ban-_-[ray%20ban]

Look at those prices!
You can get decent sunglasses for under 50 bucks if you have some patience and do a little research before hand(assuming they arent prescription of course). If you want brand name glasses then yes, be prepared to drop a stupid amount of money.
Your $50 sunglasses are $50 because they are cheap pieces of crap that will break after 2-3 months. Paying $100 or more for a good quality pair of shades that will last you years is definatly worth it.

Sadly these MW3 ones look ugly as fuck and probably wouldnt actually be very good for outdoor use.
 

Vault boy Eddie

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Feb 18, 2009
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Seriously Call of Duty, go fuck yourself. Hey! Let's take normal products, call them Modern Warfare Edition, raise the price 50-75%! Again, go fuck yourself.
 

EdwardOrchard

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Seems like a smart idea to me. The Call of Duty crowd is exactly the kind of people you should market something like this towards.
 

kasperbbs

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Dec 27, 2009
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Emm.. I think my regular glasses would get in the way, the ones that actually improve my eyesight..
 

Kefo

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SgtFoley said:
Kefo said:
MartialArc said:
You can get decent sunglasses for under 50 bucks if you have some patience and do a little research before hand(assuming they arent prescription of course). If you want brand name glasses then yes, be prepared to drop a stupid amount of money.
Your $50 sunglasses are $50 because they are cheap pieces of crap that will break after 2-3 months. Paying $100 or more for a good quality pair of shades that will last you years is definatly worth it.

Sadly these MW3 ones look ugly as fuck and probably wouldnt actually be very good for outdoor use.
They have lasted me over a year so far actually since I actually take care of what I own. The sooner you get over the idea that expensive = better quality, the sooner you stop wasting money on overpriced crap.
 

Andy Chalk

One Flag, One Fleet, One Cat
Nov 12, 2002
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Kefo said:
They have lasted me over a year so far actually since I actually take care of what I own. The sooner you get over the idea that expensive = better quality, the sooner you stop wasting money on overpriced crap.
I dont think more expensive always = better quality but it often does simply because the cheaper stuff is made to be cheap. I have bought cheap $40-50 sunglasses before and if you are outdoors a lot and depending on what you are doing they do not last and tend to look crappy.

So instead of wasting $150 a year on sunglasses I decided to go out and buy good quality ones.

I actually dont really care all that much if you are ignorant of reality. Hey for you cheap stuff might actually be better but for somebody like me I need good quality or it will just break.