So, al Joker movie is gonna come out pretty soon. It's not exactly something I've asked for but I was actually cautiously looking forward to seeing Joaquin Phoenix in that role. Unfortunately though, even for the low, low standards for movie marketing the whole the marketing campaign around it is, in my opinion in incredibly bad taste. Now, I won't go too much into the director, Todd Philipps, deflecting criticisms of the movie by blaming a nebulous group on the "far left" for it, though it does frustrate me very much, seeing how after Nolan DCs movie tried to present a somewhat more progressive alternative to Marvel's unapologetically conservative leaning franchise, but that's not even the main issue. What I would like to talk about is the medias weird fixation on potential violence or, god forbid, mass shootings around the movie.
Now, I'm very well aware that mass shootings are about a bi-monthly ritual in the United States to the point they've more or less just become an accepted part of life there but maybe it's my european sensiblities that make me find these reports quite offputting. I won't dignify any of these by linking to them, because that's not the type of film journalism I want to promote,but it seems to be based around mostly two facts:
There was a mass shooting at the premiere of Dark Knight Rises, which I find very little reason to bring up as evidence that there's an especially big risk for another one at a Joker screening. Joker is neither the first Batman movie after these attacks (that would be Batman v Superman) nor the first movie featuring the Joker after these attacks (that would be Suicide Squad) which is why that focus on a potential shooting at one of its screenings strikes me as very arbitrary.
The movie portraying a violent super criminal with a sympathetic backstory (and who even thought the Joker, of all characters needed one in the first place) would inspire copycat violence, which again, is extremely arbitrary considering how many movies about criminals, assassins or otherwise violent and murderous characters there are.
So I find it very reasonable to assume that this has got to be some extremely tasteless marketing campaign to make the movie look more risky and provocative than it is. Now, it's hardly the first movie to have that sort of discourse around it, there were, for example, a number of reports about Kubrick's Clockwork Orange promoting teenage violence but these weren't written well before the movie even came out. For a movie that has, so far, tried to present itself as a serious drama more than typical comic book shlock relying on threats of real world violence to create pre release buzz seems not only reckless but frankly quite pathetic to me. So what I'm wondering is, is this was blockbuster marketing has become? "A movie so edgy, people might get shot over it"?
Now, I'm very well aware that mass shootings are about a bi-monthly ritual in the United States to the point they've more or less just become an accepted part of life there but maybe it's my european sensiblities that make me find these reports quite offputting. I won't dignify any of these by linking to them, because that's not the type of film journalism I want to promote,but it seems to be based around mostly two facts:
There was a mass shooting at the premiere of Dark Knight Rises, which I find very little reason to bring up as evidence that there's an especially big risk for another one at a Joker screening. Joker is neither the first Batman movie after these attacks (that would be Batman v Superman) nor the first movie featuring the Joker after these attacks (that would be Suicide Squad) which is why that focus on a potential shooting at one of its screenings strikes me as very arbitrary.
The movie portraying a violent super criminal with a sympathetic backstory (and who even thought the Joker, of all characters needed one in the first place) would inspire copycat violence, which again, is extremely arbitrary considering how many movies about criminals, assassins or otherwise violent and murderous characters there are.
So I find it very reasonable to assume that this has got to be some extremely tasteless marketing campaign to make the movie look more risky and provocative than it is. Now, it's hardly the first movie to have that sort of discourse around it, there were, for example, a number of reports about Kubrick's Clockwork Orange promoting teenage violence but these weren't written well before the movie even came out. For a movie that has, so far, tried to present itself as a serious drama more than typical comic book shlock relying on threats of real world violence to create pre release buzz seems not only reckless but frankly quite pathetic to me. So what I'm wondering is, is this was blockbuster marketing has become? "A movie so edgy, people might get shot over it"?