Anybody who plays a lot of mobile games will tell you that there are a pile of "me too" titles out there. Original ideas are very, very rare, and being first with one of them is no guarantee that you'll be the one to find success with it. What makes King look bad in this instance isn't the cloning itself, it's that it rushed the job specifically to beat the original creator to the market. That's just sleazy. If King was to own that sleaze - say it was a young company, desperate to get a leg up, bad decisions were made, etc. - then I'd be inclined to forgive and move on. But as is usually the case (and you'd think companies would have picked up on this by now), the more it tries to sweep it under the rug, the worse it makes things for itself.
