Codemasters CEO: Beat Piracy With Unfinished Games

Burningsok

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Jul 23, 2009
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They are doing this already, now he thinks 2 folding it will actually help get rid of piracy. Not gonna work.
 

theriddlen

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Apr 6, 2010
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I don't know how people have such well paid and important jobs, and still their mind is at a level of ten year old.

You release a game without some important parts, and put the parts as dlc on your website. Then a customer buys it, registers his copy on your website, provides his personal information in order to create account, downloads three 800Mb files and recently released hotfix that allows player to turn on the game after installing missing game parts(authentication system failure), and at long last, puts the 1# dvd into computer, waits till the authentication process ends and plays a game. Sounds splendid, eh? Ah, also when player gets to the downloaded levels half of textures are missing. Whoops, we spend most time trying to delete it from game and you know how hard it is to include it again?
Now let's look at pirate. He buys for less money dvd with game, installs the game and dlcs (already included on dvd), then just click on crack's executable and game is ready to play without need to download dlcs, put in dvd or go through internet authentication process.

That kind of DRM just punishes the people who actually bought the game in store, and pirate's just laugh and enjoy free or almost free game. There is no and there will be no game protection that prevents pirate from playing it. Everything can be broken by experienced crack-making groups like razor1911.
 

Gindil

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Nov 28, 2009
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I mean really, Andy, why didn't you challenge his opinion right after he said all of this drivel?

Does Codemasters really expect people to pay for an unfinished game at full price then each additional piece at DLC level for $5 dollars more?

Furthermore, piracy is the least of his worries at Codemasters. They've been a fairly decent game company with successes such as Grid which I still like to play every now and then.

What boggles my mind is that everyone sees piracy as some supposed problem when maybe, just maybe, they could use the technology (Bittorrent or P2P) to reach newer customers.

But so help me, if he does put out an unfinished game, I can already see the backlash from consumers. I can also see a problem where 5+ years down the road, should the game servers go down, people are left without a game to play.
 

lacktheknack

Je suis joined jewels.
Jan 19, 2009
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IF a $40 game is sold at thirty dollars and with ten required bits of DLC for a buck each, why not?

But of course, I doubt it will work for very long.
 

veloper

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Jan 20, 2009
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lacktheknack said:
IF a $40 game is sold at thirty dollars and with ten required bits of DLC for a buck each, why not?
Because they would lose the vast majority of console owners that way.

Even if console gamers wanted to go along with this scheme, consoles with unlimited online access are still relatively few in number and minors don't have credit/debit cards to pay for the dlc anyway.
 

yundex

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Nov 19, 2009
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At least there are a couple people in this thread who know what the real issue is. Do you guys really think that these EXTREMELY STUPID ASS IDEAS to combat piracy are actually going to work? No. It's more like, "beat second hand sales with unfinished games". That's what almost every one of these "make-no-sense" "anti piracy" measures are targeting. These CEO's may be assholes but they aren't stupid.
 

Beryl77

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Oh isn't that great. Another foolproof anti-piracy idea where the customers won't be punished for paying for a game.
 

Vidiot

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May 23, 2008
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I could see this approach working as long as the initial price of the game off the shelf is dropped to compensate. I'd pay $40 for a game with $20 in day one DLC. I'm paying the same price for the game in the end, it's just a bit of a hassle to download all the extra stuff before I can play.
 

Reaper69lol

Disciple of The Gravity cat
Apr 16, 2010
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No, god NO! Anything but that...Christ, you're selling an unfinished game, then offering people to pay extra to actually provide a full experience intended? This is just plain evil and stupid.
 

Ilyak1986

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Dec 16, 2010
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Yosharian said:
Andy Chalk said:
"My answer is for us as publishers is to actually sell unfinished games - and to offer the consumer multiple micro-payments to buy elements of the full experience. That would create an offering that is affordable at retail - but over a period of time may also generate more revenue for the publishers to reinvest in our games,"
Uh everyone in the games industry is already doing this. Hi2u, episodic gaming! Now what everyone does is, they make a game and then split it into 3 parts, and release each one as a separate game. Loadsa money!

See: Mass Effect, Dragon Age, Starcraft 2, Half Life 2, etc.
Ehhh...SC2 is complete in and of itself, besides the story mode. The game itself is fine. The story mode is lacking.
 

Mekado

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Mar 20, 2009
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Right, because it's plain not possible to pirate the DLC's just as they've pirated the game...

I'm sure it's not a scam to get more money out of the paying customers, no no...
 

Ilyak1986

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Dec 16, 2010
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Yosharian said:
Ilyak1986 said:
Yosharian said:
Andy Chalk said:
"My answer is for us as publishers is to actually sell unfinished games - and to offer the consumer multiple micro-payments to buy elements of the full experience. That would create an offering that is affordable at retail - but over a period of time may also generate more revenue for the publishers to reinvest in our games,"
Uh everyone in the games industry is already doing this. Hi2u, episodic gaming! Now what everyone does is, they make a game and then split it into 3 parts, and release each one as a separate game. Loadsa money!

See: Mass Effect, Dragon Age, Starcraft 2, Half Life 2, etc.
Ehhh...SC2 is complete in and of itself, besides the story mode. The game itself is fine. The story mode is lacking.
Well, the unfinished part is open to interpretation. But really, it's episodic gaming. Previously, it was expansion packs. Now, each extension to the original game is a game in its own right. It's all about the money. Frankly, I don't mind so much in the case of SC2 and HL2. I mind more when it comes to, for example, Dragon Age 2 which was an utter pile of shit and a blatant cash grab by BioWarEA.
Which is all the greater a reason to shamelessly pirate their asses off.

Dear devs: give us a good game and we'll say "shut up and take my money!"

Treat us like assholes, and there'll always be someone that'll break your DRM, release your DLC for free, and generally be a complete and utter jackass and make you look like a complete moron.

And guess who any smart person will be downloading from...

(Hint hint, it's not the guys with the DRM)
 

BoogieManFL

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Apr 14, 2008
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What an idiot. Many games are released before they should be and have made obvious cuts. Don't make it worse.

You can't "beat" piracy. It's not going to happen, you're delusional if you think otherwise. How can you reduce it? It's not with DRM and other crap like that. It's by making a good game and earning the respect of the gamers who play them.
 

Antari

Music Slave
Nov 4, 2009
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Ya thats a great plan. Dirt 3 isn't seeing a huge backlash against its massive dlc insanity or anything. So go with unfinished games ... People won't buy your games, they won't pirate them either. You'll just be out of business. And I'll be happy your gone Codemasters.