Codemasters CEO: Beat Piracy With Unfinished Games

SL33TBL1ND

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Nov 9, 2008
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I am not paying people for parts of a game that I should get completed in the first place. That sounds almost like a Bobby maneuver.
 

ZombieGenesis

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Apr 15, 2009
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"My answer is for us as publishers is to actually sell unfinished games - and to offer the consumer multiple micro-payments to buy elements of the full experience."

WOAH. Hold the phone. Stop right there.
So he wants developers to sell games that haven't even been finished, and then charge people extra to piece the full product together?
You want me to pay extra just to make the game work in the first place?
What about people who don't have access to online gaming connections or through their consoles?

This has got to be an even worse idea than DRM. By far, in fact. Does he honestly believe pirates wouldn't be able to amass the addtional content illegally too? Perhaps even form the FULL GAME for people to illegally download, as opposed to the broken product the retail will be pushing on them?

If this is actually where gaming ends up, people are going to turn even more to piracy so not to be ripped off by such an obviously exploitative marketing scheme, and I for one won't blame them when it happens.
 

CitySquirrel

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Jun 1, 2010
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Sightless Wisdom said:
Look, the people that crack games are not idiots. It's no harder to crack the DLC or patch or what ever the developer tries. You will only make those who buy the games legally angry by doing this. The way to beat piracy is to give the consumer a damn good reason to pay for your product.
I agree with you on everything except that people who habitually pirate will pay for something if they think it is worth it. The guy I know who steals the most games has a "why should I pay if I can get it for free" attitude. He is not a representative sample, but I suspect that particular philosophy abounds.
 

Royas

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Apr 25, 2008
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And here I thought that Bobby Kotick was the biggest idiot douchebag in the gaming industry. He'd better step up his A game, Cousens just pulled him from the dick throne.

Fortunately, the opinions of the Codemasters CEO are really kind of unimportant. This is not a AAA developer or publisher here. I think I play one game they've made, and that's Overlord. Not exactly a game that took the world by storm. They are, at best, a bit player.
 

Captain Booyah

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Apr 19, 2010
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What fuckery. At what exact point do these people lose all concept of reality, and become so painfully out-of-touch with the customers of the very industry they work in? It's probably been repeated several times now, but once again this is just somebody punishing legitimate customers in order to stop 'ZOMG TEH PIRATEZ'. Pirates are definitely not going to be deterred by gimmicky methods like DRM -- and obviously, selling incomplete games -- because there is always, always going to be a way around it. Like, you know...also pirating the parts that are meant to make the game 'complete?'

This is exactly what made the console version of Assassin's Creed II so annoying -- granted, it wasn't as if it felt like an 'incomplete' game, and releasing parts of a game as DLC is another bucket of sludge entirely, but people like me (who can't connect their 360 to the Internet) are losing out for something that's not even their fault. To call that 'unfair' is an understatement.
 

PhiMed

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Nov 26, 2008
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I wrote a long, angry post in response to this. I realized I wasn't adding anything of value, so I'll just leave this here to sum up my feelings on his idea.

http://ishikawa.schoolofangry.com/images/Rage2.jpg

Edit: This is from the people who brought us Damnation, easily one of the worst games of this console generation. Why is anyone listening to anything he has to say?
 

mexicola

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Feb 10, 2010
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And what's to stop pirates from pirating the DLCs too? This not only fails to prevent piracy but but sounds plain stupid too.
 

GonzoGamer

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Apr 9, 2008
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WrongSprite said:
Withall said:
Actually... that makes sense. Kinda hard to make "fool-proof", but it's an interesting concept.
How? Pirates will simply just download all the extra bits as they come out too.
Yea. This sounds like less of a way to deter pirates and more of a way to deter used game sales.

In That regard it?s not a terrible idea from the publishers perspective. It might even be good from the gamers perspective if they make these game a lot cheaper (and I mean barely 2 figures; like between $8-10). It might even force them to make better games. If their bread and butter is going to be dlc, they better make sure what?s available on the disc is very impressive.
 

Jason Danger Keyes

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Mar 4, 2009
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What about me? with my slow-ass internet and 1 gig monthly download limit, DLC is just not possible.

I have a feeling I'm not alone.
 

Low Key

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May 7, 2009
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I don't care what kind of DRM you put on games. Pirates will ALWAYS find a way. Nothing will stop them short of forcing people to go to the developer headquarters to play the game.
 

Mariena

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Sep 25, 2008
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Fah. Codemasters release only unfinished games anyway. Dragon Rising, what a joke.
 

Sightless Wisdom

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Jul 24, 2009
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CitySquirrel said:
Sightless Wisdom said:
Look, the people that crack games are not idiots. It's no harder to crack the DLC or patch or what ever the developer tries. You will only make those who buy the games legally angry by doing this. The way to beat piracy is to give the consumer a damn good reason to pay for your product.
I agree with you on everything except that people who habitually pirate will pay for something if they think it is worth it. The guy I know who steals the most games has a "why should I pay if I can get it for free" attitude. He is not a representative sample, but I suspect that particular philosophy abounds.
Yeah there are some of those, but most of the people I know just don't have the money needed to pay the ridiculous prices of the sub par products on the market.
 

Charley

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Apr 12, 2008
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AVP appears to have gotten away with this...

Presumably nobody's suggested to him that they should focus more on making games worth paying for?
 

misfit119

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Dec 24, 2008
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Is that their excuse for their poorly crafted games? That they're testing out selling their games half completed. So far that's seeming to be the case with their games feeling unfinished or patched properly.
 

Mr. Gency

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Jan 26, 2010
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What if every game had a unique code and you have to make some kind of account to download the rest of the game. So every pirated copy has the same code, as a result every one of those copies are treated as the same game. That means everyone shares the same saves (which in some cases is game breaking). Also if more than a certain number of copies (lets go with four) are played at the same time, everyone is locked out of the game for ten minutes (I'm pretty sure that'll cause a lot of inconvenience by the time the pirated copy gets downloaded around fifteen times (and I'm confident that piracy wouldn't be a problem if only fifteen people downloaded it).

I think I should tell Ubisoft that and see if they'll replace their current DRM. No, I'll wait untill I improve my idea a little.

Edit 1: The patch can be downloaded from any computer.