Ingenious.
1) Organize a fake religious protest.
2) Be so transparent about it that everyone realizes it was a stupid stunt. Looks like EA just got called on there BS...BUT WAIT
3) Religious group gets pissed at them for painting them as shallow minded reactionaries. Unwittingly, that start ACTUALLY makeing legitimate complaints and protest EA.
4) Meta-Controversy that proceeds appears to be totally legitimate and unexpected. Irony makes for great headlines. EA looks like an innocent but edgy publishers being punished by the, "PC Police". People start defending there 1st Amendment rights, and a lawsuit bounces around, but goes nowhere. Before you know it, everyone has heard of, and is at least kind of interested in the game.
5) Profit.
Ingenious EA. I hate you for it, but still, ingenious.