I think moving the film earlier just makes sense given the release schedule they've posted. If they'd kept BvS where it was they'd not only have to compete against Cap but they'd be trying to build hype for "Untitled DC Film - 08/05/16" right after people had seen two superhero films. So to not move would probably be sabotaging two films for DC even if BvS was more popular than Cap 3.
As I stated over in the Off Topic thread "Poll: Batman v. Superman, or Captain America 3? [http://www.escapistmagazine.com/forums/read/18.857158-Poll-Batman-v-Superman-or-Captain-America-3]" the certainty that they would move has more to do with their overall business practices than anything else.
While that poll can hardly be considered "representative", even as a "mild indicator" it makes it very clear that DC opening a film against Marvel serves only to lose them money. My contention in that thread was that I hardly believed DC intended to maintain that date because what they do is react to the news cycle, and when Marvel is in the news, they tend to invent news that draws the spotlight back to them. I believe that original announcement was always such a fabrication to elevate their profile in the news.
Now, as Bob pointed out, Guardians is a groundbreaking success for Marvel. They are huge in the news right now, and for legitimate reason.
DC had to get the attention back on them any way they could. They already revealed as much of each character in the upcoming film as they are willing too... so now it's time to say they are moving the date... again...
And even if they can't claim "bragging rights" for beating Marvel in the same weekend... even if it exposes them in a negative light, at least they are in the news again. And that is inherently how they think they will succeed best with the product that they provide. P.R. and publicity.
And ACTUALLY pitting themselves against Marvel, film against film in the same weekend, and by their own choosing, was always going to cost them more money than they stood to make.
Because if all the evidence of DC/WB's behavior since the launch of New 52 reflects one thing about their guiding principle: It's MONEY.
Not passion for fans, story, comic culture, or even the source material they use.
I think this was more out of capitalizing on their profits so as not to have to compete, it's a common practice really, most of the all time successful movies are because nothing else was available, see titanic and avatar.
Apart from the huge success of iron man 3 and the avengers, these movies can compete with Marvel financially and compared to the first movie in the marvel line up (The incredible hulk) They are fucking spectacular success.
Feel free to dislike the movies but please don't keep saying that they are financial disasters when they make a profit just as easily as marvel.
I think they should have stood firm on this one, as my money says that Batman v Superman would trounce Cap'n 3 based purely on the fact that it's a movie with Batman and Superman...and they're apparently going to fight at some point.
I really want to believe that just because DC would make more money that Marvel on just overall name recognition alone... Sure, Cap 3 would could be the better movie overall, but money still talks and the "general public" would still pick DC just out of curiosity, especially if they already know that Cap 3's going to be better anyway...
OT: On the one hand, they shouldn't have done that...
On the other hand, why make money off your "competition" instead of just making money on your own right, alone?
Plus, that two week (or so) gap should do the trick if Ninja Turtles ends up like most people would think will happen this upcoming weekend...
What?! They want to stick the only non-batman DC superhero I like in a team-up with the main character of the most disappointing and outright stupid superhero movies in recent memory?!
That...Wow. I'm not that big a DC fan, and aside from The Dark Knight, I haven't really enjoyed or cared enough to watch their other movies.
A Flash movie was just about the only thing that could convince me, and then they plan THAT.
...No thank you, Warner Bros.
EDIT: I know that it's unconfirmed. But STILL! x_x
No surprise not with standing that Marvel are quite literally hitting anything and everything they stick on screen out of the park, GOG take a bow please. My release dates may be off here but isn't the third Cap movie going to be the first of the Phase 3 movies? As such it will suffer from the Iron Man 3 effect.
Iron Man 3 effect: The effect of riding the coat tales of a preceeing movie of such awesomeness that even if your movie isn't really that good it will still take a huge and stupid amount of money. Point and fact Iron Man 3 has taken more cash than any of the other Phase 2 Movies (save maybe GOG but we will have to wait and see) yet Iron Man 3 was easily the worst of the Phase 3 movies.
Anybody else notice that Warner Bros/DC seems to going for the same type of schedule that Disney/Marvel has? The 2 movies released every year type of thing?
Surprising absolutely no one. Not only because the Marvel movies have been better. Not only because Guardians of the Galaxy currently looks like a home run (Great reviews and tons of money). But also because it would be stupid to try to compete with your closest competition within the same time frame. It'd be like opening a Mobile Suit Gundam adaption opposite Pacific Rim 2. You're going to split the audience and kill your profits.
Someone was going to blink, and considering how the movies have been received, it's no surprise it was DC.
Fair enough. Still its not like Amazing Spider-man and it hasn't had the chance to spin out of control yet like that already has. Man of Steel is still good enough that if they take away Goyer and keep Affleck on board throughout the process they could turn it into something special.
Fair enough. Still its not like Amazing Spider-man and it hasn't had the chance to spin out of control yet like that already has. Man of Steel is still good enough that if they take away Goyer and keep Affleck on board throughout the process they could turn it into something special.
After that podcast incident hopefully someone gets it in their head that he needs to go.
.....as for the second thing.....don't even want to go there. The level of quality, disappointment, and rage I get from this new Spider-man are Last Airbender levels of the same. We could go back and forth all day but suffice it to say MOS is the superior film bar none in my book and at least has the potential to turn into a great series. Spidey not so much.
I wish they'd stayed head to head. I think getting crushed is the only way Warner/DC will learn a lesson, and moving probably just means they'll give us the same crap they were always going to give us.
The problem with this video is reality. And reality is that Marvel set and announced a schedule for release dates of their movies. THEN... DC, having already scheduled DoJ (originally within 2 weeks of Ant Man,) rescheduled it to the same as one of Marvel's already announced and scheduled dates.
No matter what Marvel decided to put there, DC made it an active choice to either A) split their audience or B) pretend to plan to do so because it got them tons of press. Well they certainly got the press they wanted.
It wasn't incumbent on Marvel to change their dates because of DC's decision. And why on earth should they?
That's inherently part of the difference between the two companies: DC reacts to Marvel. Marvel ignores DC.
This news is again example of DC reacting to Marvel when they really have no substantial news to offer.
Think about the new release date carefully. You might note that not only have they moved the date forward, but they moved it forward just far enough that they can conceivably force themselves into the news cycle during Captain America III by way of the DoJ DVD/Blu-ray release.
As far as which character is "the most popular," that's entirely subjective.
Superman and Batman have existed longer and been in much more overall media than CA, so sure, they have an edge.
But here's an interesting fact about the box office.
While Man of Steel did about 32M more than Captain America II domestically...
Worldwide and over all... Man of Steel did about 45M LESS than Captain America II. World. Wide. That is to say that in countries OTHER than America, Captain America did better than Superman.
We can work numbers to death and NEVER decide which character is more popular... but we can easily figure out which company has more of their fans' interests at heart. And if you think that's DC, you just are not paying attention.
After that podcast incident hopefully someone gets it in their head that he needs to go.
.....as for the second thing.....don't even want to go there. The level of quality, disappointment, and rage I get from this new Spider-man are Last Airbender levels of the same. We could go back and forth all day but suffice it to say MOS is the superior film bar none in my book and at least has the potential to turn into a great series. Spidey not so much.
After that podcast incident hopefully someone gets it in their head that he needs to go.
.....as for the second thing.....don't even want to go there. The level of quality, disappointment, and rage I get from this new Spider-man are Last Airbender levels of the same. We could go back and forth all day but suffice it to say MOS is the superior film bar none in my book and at least has the potential to turn into a great series. Spidey not so much.
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