Dialysis Tech Fuels Coke's New Soda Fountain

Earnest Cavalli

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Jun 19, 2008
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Dialysis Tech Fuels Coke's New Soda Fountain


Coca-Cola's latest salvo in the eternal soft drink wars has been revealed: A surprisingly high-tech beverage dispenser offering consumers 100 flavors of soda from a single spigot.

Dubbed "FreeStyle," the machine utilizes technology "originally developed to measure extremely precise amounts of dialysis and cancer drugs" alongside advanced RFID sensors and an onboard computer to mix beverages on the fly to a consumer's particular tastes.

Further enhancing the machine's post-modern feel is a touchscreen UI on which consumers select their favorite soft drink flavor, saving soft drink aficionados the hassle of memorizing which of their local soda fountain's always mislabeled spigots contains disgustingly watered-down iced tea.

Coca-Cola's shiny new technology is currently being tested in Georgia, California and Utah, but according to Fast Company [http://www.fastcompany.com/blog/zachary-wilson/and-how/coca-cola-gives-ten-times-choices-freestyle], the soft drink giant plans to roll out an additional 60 machines by the end of the summer.

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Virgil

#virgil { display:none; }
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Nov 17, 2020
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There's a spot right next to my desk where you can park one of these. Awesome.
 

Sevre

Old Hands
Apr 6, 2009
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Now there is a good invention, how long before these come across the pond?
 

Skreeee

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Jun 5, 2009
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How long until I'm allowed to request an interface for beer and mixed spirits?

The guy in the video could probably make just about any technological advancement boring.
 

huntedannoyed

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Apr 23, 2008
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This whole thing is ripe with irony. Thank GOD I live in California! This whole thing is ripe with irony.
 

fix-the-spade

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Feb 25, 2008
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Virgil said:
There's a spot right next to my desk where you can park one of these. Awesome.
But a dialysis based drinks machine could back fire on you horribly.
What if you have an OAP in your office and they decide it's time to hook up?
 

George Palmer

Halfro Representative
Feb 23, 2009
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As long as it makes the drinks taste good, as apposed to the way fountain drinks taste like shite now, then I am ALL over this!
 

TaborMallory

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May 4, 2008
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Too bad it isn't Pepsi. They have Mountain Dew and Dr. Pepper.

Wait, Coke has Vault. A slightly redeeming factor, I guess.
 

Susan Arendt

Nerd Queen
Jan 9, 2007
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Vanilla Coke, yessssssssss. And we so desperately need one of these for the office, it's not even funny.
 

4RT1LL3RY

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Oct 31, 2008
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needausername said:
I have boycotted Coke until they bring Coke Vanilla back.
They still make Vanilla Coke. Its just not in most places, they still have it in Atlanta. Also one of the chooses for coke in the pictures was vanilla coke.
 

Earnest Cavalli

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Jun 19, 2008
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How much to get one of these, PEPSI branded? Oh the joy of having Crush Lime, 7Up, and Crystal Clear Pepsi at the push of a button.
 

dalek sec

Leader of the Cult of Skaro
Jul 20, 2008
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Sweet Lords of Kobol and the Cylon God I want one! You just leave it next to my office space at work.
 

Earnest Cavalli

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Jun 19, 2008
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Wow, i never thought the drink fountain would become so technologically advanced. Now if they would make me one to replace the mini bar in my apartment i would be a happy camper.