I used to, as a kid. Bit with age comes a little more self awareness, and I simply can't take myself seriously in the setting of most games. If I make a character look like me, and bad guys take me seriously while the designated love interest selflessly comes on to me, saving me from doing any work, I just laugh. I actually find it
less immersive these days to be playing a game and see a crude representation of my own face, not to mention that no matter how many choices you are offered, it never feels like 'your' choice if you're picking off a list. Also, this:
Zhukov said:
It wouldn't work anyway. I've never played a game with a "run away screaming" or "retire before shit gets real" button
I play most games for story and setting, and if given the option to create or customise a character, I much prefer to see myself as a sort of director/writer hybrid. I come up with a character I think fits what I know of the story, and direct them through the plot, adjusting it here and there when choices come up. These days, I also generally prefer female protagonists. So if given the choice, I'll design a female character. If nothing else, it's much easier to do custom faces when creating a female character because I have a much better idea of when I've successfully made her attractive.
Sure this leads to some weird moments, Mass Effect's romance scenes spring to mind, but in an odd way I kind of enjoy the tiny glimpse into another perspective.