Yay for more commercialism , now you can drink our sponsors drink , while playing our sponsors game , using sponsored DLC and watching sponsored adverts ... oh...and you can occasionally play the actual game too.
*disclaimer : the above message is to be read as sarcastic*
Too much, going to get like US bloody TV, sorry to stop your game for a moment while you watch some messages from our sponsors *get our lurverly panty liners and you too can use the BFG9001 and defeat..err I mean 'pawn'...err 'pwn' all your non panty liner supporting nobs..err noobs.* , now back to the game ...
Its so bad now , you go to watch trailers of upcoming games...which are basically hype inducing adverts for the game, and you got to watch a advert before you can watch the trailer... theres adverts before you can watch the advert ! (Gametrailers are really bad for this)
Isn't paying the inflated costs for the game + equipement enough , now we got to buy sponsors products to gain items... oh and believe me , it will start with some silly cosmetic shite, but it will get worse... look at the collectors edition in game items for MMO's these days compared to what used to be exclusive in game items (good example: Star Trek Online ... least they stopped short of selling you the Enterprise , or a Picard avatar).