Heh. Look at the sentence where he's listing all the franchises. FIFA, Need for Speed, Medal of Honor, Battlefield...
Oh, and before I forget to mention them, BIOWARE times 3. Including one of the 2011 GotYs (depending on who you ask), a slightly niche game that looks like it might explode into popularity with the changes they've made, and the BIGGEST VIDEO GAME PROJECT EVER, on the biggest IP ever - Star Wars.
If Bioware keeps this up they'll be nearly as important to EA as Blizzard is to Activision - especially if CoD tanks, which is possible. Not likely, with Treyarch picking up the ball after the IW fiasco, but...