Gaming needed a good Coke and Pepsi rivalry, and console wars stopped being fun around the time "Sega does what Nintendon't" faded into history. Enter Activision and EA. If they elevate the form in the name of profit, that's a best-case scenario; everybody wins.
And for those who think they'll keep shoveling crap and making their money that way? Ubisoft publishes all that crapware on the DS that I keep seeing at Best Buy (the "Imagine" series and its ilk), so take it up with them.
And for those who think they'll keep shoveling crap and making their money that way? Ubisoft publishes all that crapware on the DS that I keep seeing at Best Buy (the "Imagine" series and its ilk), so take it up with them.