I wonder how EA's marketing will go about supporting gays coming out of the closet. I mean, we know how they like to advertise.
"Your mom will hate it."
On a more serious note, I'm actually finding it hard to be cynical and jackassy about this. Yeah, it's for publicity, but they still went about it in a way that seems... respectable. They didn't just have some guy in their company say "oh yah btw we support gays do you like us now?" They actually took the time to do something. That is decidedly un-scumbag.