EA to Send Mass Effect 3 into Space

[shado_temple]

In continuing their "plaster all the things" advertising campaign, EA is pulling a publicity stunt in the form of "space"-faring game copies. Next week, legitimate copies of Mass Effect 3 will be hooked up to weather balloons in New York, San Francisco, Las Vegas, Berlin, London and Paris, and released to the skies armed with GPS trackers. Here's the kicker: people can track these copies as they fall, and whoever finds the then-grounded game can keep it.

Though I can definitely see some complications that could arise during the landing, I'll give EA's PR department some props for coming up with this, assuming no one kills anyone over an early copy.

Thoughts?

Source: USA Today [http://content.usatoday.com/communities/gamehunters/post/2012/02/mass-effect-3-becomes-true-space-oddity-/1#.Tz1Zdk4gcsJ]

 

[Tartarga]

Aw, I thought they ment they were going to send into space permanately. As if to say "Here you go aliens, free game on us. Please think of this while considering wheter or not to destroy us."

Still, this is pretty cool. The idea of tracking down the game as it falls is awesome, makes it like some kind of grand adventure.

 

[Tony2077]

too bad it most likely won't get anywhere near where i am call it a gut feeling

 

[tendaji]

I can see it now "Boy dies on highway in attempt to retrieve free game early." or "Elderly woman struck by game on it's return from space."

 

[The Wykydtron]

Then all of them land in the ocean and EA has egg on it's face...

But seriously it's a pretty cool idea. I mean EA's marketing department has certainly had some worse ideas... But better than Dead Space 2 and Dante's Inferno's marketing is hardly praise.

"Good job EA! You've come up with a marketing campaign that doesn't offend everyone who sees it!"

 

[Aerosteam]

Won't the copy be highly damaged once it lands? It is quite a drop...

 

[putowtin]

I can see it now "Boy dies on highway in attempt to retrieve free game early." or "Elderly woman struck by game on it's return from space."

just what I was thinking, good advice, if someone shouts "what's that in the sky" don't look up, it's always the sucker that looks up that gets hit!

 

[Valanthe]

Wait, whaat, EA thought of this? as in, the "Your mom will hate it," and the Dante's Inferno EA. What's going on... where am I?


Seriously though, this is a pretty cool and pretty relevant marketting gimmick, if I didn't already have a collector's edition prepurchased I'd totally get in on this.