EA: We Had New IP Overload In 2008

Keane Ng

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EA: We Had New IP Overload In 2008



Electronic Arts may have earned some gamer cred last year for being ballsy enough to publish new intellectual properties like Dead Space and Mirror's Edge, but some people at the company think it might have gone a tad overboard.

Oh, this topsy turvy world in which we live, where Electronic Arts is the new symbol of the heroic and brave company which is big in size and vision as well, daring to publish new IPs in an age bereft with sequelitis. The mission to put out artistically respectable and high quality products that are as original as they are profitable is supposedly one of the new company lines at EA, but some folks at the company think it might need some reeling back.

"I'm not the kind of guy that ever looks back," EA Games boss Frank Gibeau told Gamasutra [http://www.gamasutra.com/php-bin/news_index.php?story=23909]. "I look back long enough to learn a few things, and then apply them going forward. But I think that we launched too many new IPs all at once in [fiscal] Q3 [the holiday quarter]."

Gibeau says that EA didn't give itself enough time to market and build "assets" like fan communities to establish lasting demand, and that he "probably would have" chosen a different release windows for Dead Space and Mirror's Edge. The former performed well with critics and consumers, while the latter received a mixed response and performed disappointingly in terms of sales.

Nevertheless, last year's brave new adventure in being The New EA was a learning experience, Gibeau thinks. "With new IPs, we learned a lot about how to launch them and how to create them," he said. Gibeau expects EA to launch two to three new IPs a year from now on.


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oliveira8

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Doing new IP's is very strange to EA...so strange they don't even know how to handle them...
 

ElArabDeMagnifico

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Well it's not that they released too many "new IP's" - they just released them during the holiday season where there was "new game overload" in general. Bioshock 2 and Modern Warfare 2 are going to be released about a week apart (IIRC), and obviously that's gonna impact the sales of each one.
 

scotth266

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EA Exec #1(Bob): "GASP! We released a ton of new IP's last year!"
EA Exec #2(Steve): "Aaaaand?"
Bob: "We don't DO that sort of thing! We released WAAAAY to many new IP's! We need to rely on established franchises more!"
Steve: "Like we did before? When our audience kept screaming for new stuff? And you told me to get some more IP's?"
Bob: "EXACTLY!"
Steve: "Bob... go to hell."

And thus began the Dante's Inferno slogan "Go to Hell."
 

Eruanno

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ElArabDeMagnifico said:
Well it's not that they released too many "new IP's" - they just released them during the holiday season where there was "new game overload" in general. Bioshock 2 and Modern Warfare 2 are going to be released about a week apart (IIRC), and obviously that's gonna impact the sales of each one.
Modern what? I didn't quite hear what you said over the booming voice declaring "BIOSHOCK TWO!!!"
 

T'Generalissimo

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Can someone remind me what this overload of IPs consisted of. There was Mirror's Edge and Dead Space, but I'm sure most people's problems with those games were not to do with a lack of fan communitites. If they really want to make some lasting demand, they should probably work more on making games with some lasting appeal. Plus, it's hard to really classify Dead Space as an IP when none of it was genuinely original.
 

azadiscool

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Wow, EA really has no idea what they are doing. Too many IPs? It was only two...

But kudos to them for making two truly exceptional games.
 

azadiscool

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T said:
Can someone remind me what this overload of IPs consisted of. There was Mirror's Edge and Dead Space, but I'm sure most people's problems with those games were not to do with a lack of fan communitites. If they really want to make some lasting demand, they should probably work more on making games with some lasting appeal. Plus, it's hard to really classify Dead Space as an IP when none of it was genuinely original.
It wasn't original? What the hell? How do you justify that? There was not a single part where I could have said with upmost certainty what was about to happen. You can't call a game non-original because it is part of a genre, fool.
 

Keane Ng

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ElArabDeMagnifico said:
Well it's not that they released too many "new IP's" - they just released them during the holiday season where there was "new game overload" in general. Bioshock 2 and Modern Warfare 2 are going to be released about a week apart (IIRC), and obviously that's gonna impact the sales of each one.
Yeah, but both of those games are going to have legs - they'll sell well after their release windows. And EA, this dude thinks, didn't do enough to create the possibility for that with their new games. So it's more than just when to release a game, it's sort of everything that surrounds and lead up to that, too.
 

The Bandit

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azadiscool said:
T said:
Can someone remind me what this overload of IPs consisted of. There was Mirror's Edge and Dead Space, but I'm sure most people's problems with those games were not to do with a lack of fan communitites. If they really want to make some lasting demand, they should probably work more on making games with some lasting appeal. Plus, it's hard to really classify Dead Space as an IP when none of it was genuinely original.
It wasn't original? What the hell? How do you justify that? There was not a single part where I could have said with upmost certainty what was about to happen. You can't call a game non-original because it is part of a genre, fool.
Calm down, fanboy. It's not like he insulted your girlfriend or anything.
 

T'Generalissimo

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azadiscool said:
T said:
Can someone remind me what this overload of IPs consisted of. There was Mirror's Edge and Dead Space, but I'm sure most people's problems with those games were not to do with a lack of fan communitites. If they really want to make some lasting demand, they should probably work more on making games with some lasting appeal. Plus, it's hard to really classify Dead Space as an IP when none of it was genuinely original.
It wasn't original? What the hell? How do you justify that? There was not a single part where I could have said with upmost certainty what was about to happen. You can't call a game non-original because it is part of a genre, fool.
I called it unoriginal because it played almost identically to Resident Evil 4. The protaganist was essentially a male Samus Aran. The setting was more or less just generic spacecraft. The enemies were little more than the standard mutated human. The story twist at the end was so hilariously obvious that I was more suprised that they were even trying to present it at as a twist. I don't think there was a single part where I could have said I didn't know exactly what was going to happen; monsters would burst out of vents and try to charge at me, until eventually something happened to make the situation on the ship that much worse.

I'll admit I am being a bit harsh to the game. It wasn't entirely without originality. The limb-dismemberment was fairly original and the weapons were pretty cool. Plus, the gravity-less areas were fairly new. Isaac's suit was fairly cool, too. But there wasn't nearly enough of it to make it close to original. Not that it made it bad, not by any means. I still played it all the way through and enjoyed it all the way.
 

sirdanrhodes

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I enjoyed the new IPs, it means that EA weren't just hammering out sequels to games we no longer care about year in, year out...
 

DeadlyYellow

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Commander Breetai said:
Is that what they call games now; IPs?
More of a term for potential franchise. Especially seeing how many of those "IPs" are already getting a sequel.
 

MrPop

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T said:
Can someone remind me what this overload of IPs consisted of. There was Mirror's Edge and Dead Space, but I'm sure most people's problems with those games were not to do with a lack of fan communitites. If they really want to make some lasting demand, they should probably work more on making games with some lasting appeal. Plus, it's hard to really classify Dead Space as an IP when none of it was genuinely original.
I haven't played Dead Space so I don't know whether to agree or disagree on it's originality but an IP doesn't mean something is original. I though an Intellectual Property was just a patent/registered design/copyright of a franchise. So somebody could chirn out some unoriginal garbage and copyright that to be their own IP.

I also get what they mean here. They hardly ever release any new IPs and when they finally did they grouped 'em together and maybe didn't give marketing time. *Shrug* Mirror's Edge was good though.
 

T'Generalissimo

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MrPop said:
Just check one post above.
Yes, really I was just using this as an excuse to take a dig at Dead Space, because in some ways it might as well not be a new IP. I'll stop now.

I don't think Mirror's Edge was undermarketed though. I seem to remember it getting more advertising than most games. It just didn't live up to most people's expectations.
 

azadiscool

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Douchebag Of The Year said:
azadiscool said:
T said:
Can someone remind me what this overload of IPs consisted of. There was Mirror's Edge and Dead Space, but I'm sure most people's problems with those games were not to do with a lack of fan communitites. If they really want to make some lasting demand, they should probably work more on making games with some lasting appeal. Plus, it's hard to really classify Dead Space as an IP when none of it was genuinely original.
It wasn't original? What the hell? How do you justify that? There was not a single part where I could have said with upmost certainty what was about to happen. You can't call a game non-original because it is part of a genre, fool.
Calm down, fanboy. It's not like he insulted your girlfriend or anything.
Fanboy? In truth, I have hated EA up to now, and probably will have some feelings of dislike until they stop it with the yearly released sports franchises. But after experiencing the awesomeness of Dead Space, I feel entitled to defend it.
 

azadiscool

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T said:
azadiscool said:
T said:
Can someone remind me what this overload of IPs consisted of. There was Mirror's Edge and Dead Space, but I'm sure most people's problems with those games were not to do with a lack of fan communitites. If they really want to make some lasting demand, they should probably work more on making games with some lasting appeal. Plus, it's hard to really classify Dead Space as an IP when none of it was genuinely original.
It wasn't original? What the hell? How do you justify that? There was not a single part where I could have said with upmost certainty what was about to happen. You can't call a game non-original because it is part of a genre, fool.
I called it unoriginal because it played almost identically to Resident Evil 4. The protaganist was essentially a male Samus Aran. The setting was more or less just generic spacecraft. The enemies were little more than the standard mutated human. The story twist at the end was so hilariously obvious that I was more suprised that they were even trying to present it at as a twist. I don't think there was a single part where I could have said I didn't know exactly what was going to happen; monsters would burst out of vents and try to charge at me, until eventually something happened to make the situation on the ship that much worse.

I'll admit I am being a bit harsh to the game. It wasn't entirely without originality. The limb-dismemberment was fairly original and the weapons were pretty cool. Plus, the gravity-less areas were fairly new. Isaac's suit was fairly cool, too. But there wasn't nearly enough of it to make it close to original. Not that it made it bad, not by any means. I still played it all the way through and enjoyed it all the way.
Meh, good enough. It definitely stuck closely to the formula for good horror games, but it was still able to add a bit of originality with what you mentioned above. None of that made me wet my pants any less though... (I am fairly jumpy with games like Dead Space)
 

hopeneverdies

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Aw man EA has gotta slow down, these new IP's are so overwhelming. Why can't they just stick to changing the year on every sports game they make?