They will tighten their grip until they start to lose substantial numbers in sales.
Then they will attempt to win their customers back by using clever marketing saying "LOOK! WE REMOVED SOME OF THE EVIL DOUCHEBAGGERY WE PUT INTO OUR PRODUCT! WE SCREW YOU LESS THAN OUT COMPETITORS! LOOK AT ME! BUY MY PRODUCT!"
A good marketer can put a happy spin on a funeral.
Then they will attempt to win their customers back by using clever marketing saying "LOOK! WE REMOVED SOME OF THE EVIL DOUCHEBAGGERY WE PUT INTO OUR PRODUCT! WE SCREW YOU LESS THAN OUT COMPETITORS! LOOK AT ME! BUY MY PRODUCT!"
A good marketer can put a happy spin on a funeral.