As an EBGames employee, I felt I would just offer a few more details in regards to the upcoming changes to their stores, as well as further corroborate what others have already said.
Indeed, EBGames are going to be merging their new and used sections together, and will also be merging all games from different consoles. Whereas currently stores are divided into seperate sections for PS3/Xbox 360/Wii, etc., they will instead be divided into Action/RPG/Sports/Family, which is a rather redundant method of organization since virtually any game can be classified as Action or RPG these days. Furthermore, puzzle games will be included in the 'Family' section, so good, wholesome games like Catherine will be confined to there where uninformed parents can purchase them for their kids.
The reason why the used signage is being removed has nothing to do with the continued changeover from EBGames to Gamestop brand, but rather, it's because we've been informed to no longer refer to the games as 'used'. Instead, we are to refer to them as 'recycled'. The reason given was because the term recycled implies that we've tested and repaired the games if they don't work (we don't actually do this, but they want it to look like we do).
The only change mentioned in the article that I haven't heard of happening is burying the new games at the bottom/behind the used games, however, I haven't been given full 100% details of the changes being done, and it wouldn't surprise me if that's part of the plan, as they specified that the reason why all these changes are being made is to encourage more used sales, since lately used sales have been lagging behind new sales considerably due to all the new releases this holiday season.
Considering that many of these changes promote confusion and make it harder to differentiate between new and used and harder to locate new games, that many EB employees have seen first hand that customers already have difficulty differentiating between a new and a used product, and that the stated goal is to encourage more used game sales, the commonly accepted view among employees is that these changes are being performed intentionally in order to mislead customers. Especially considering there will never be more than one new copy of the game visible on the shelves or walls, whereas there can be dozens of the same game used visible, those who don't look closely at the sticker for the word new or used (they're written in smallish print so many people don't notice), most people are expected to mistake the new copy of a game for one that simply has a wrong price tag and to grab the used copy thinking they're all the same.
Lastly, about the change to the price stickers themselves, I've heard mixed reports from both my manager and the assistant manager. One said that the changes so that all new and used games have the same standard stickers will be occurring for sure, while the other one said that they're still merely considering it and haven't decided on that for sure. All the merging of new and used games will be occurring within a week or two, but the changes to the price stickers won't occur until the new year, after they've had time to think about it (i.e. after they've had time to make sure they won't be ruined by the negative publicity first).