This time it's with a much more niche title.
Now, I'm aware the active and long-time Total War series playing part of the Escapist is a lot smaller than for most other gaming franchises. Grand strategy games are already a niche genre, however broad, within the hobby, and there are the numerous subdivisions of 4X, RTS vs TBS, RTS vs RTT vs TBT within the umbrella of 'strategy games', one or more of which most players will gravitate towards. However, Creative Assembly seems to have cornered the market for the TBS/RTT hybrid gameplay that almost no-one else, realistically, has even contemplated emulating or competing against (which is a pity, but that's a discussion for a separate thread), and I really don't know how to feel about the decision to make A Total War Saga: Troy Epic Game Store exclusive for a year.
My take: given most marketing (however little of it there was) had release earmarked for Steam, publisher meddling (because of Saga's bad rep) is the most likely cause for it. But why would SEGA (or CA themselves, can't discount the possibility) accept the exclusivity deal, with day one 100% discount sale? Given the usual offerings of EGS, the only consumer related reasoning is that they want TWS:T to appeal to a larger market within the gaming community, but it seems that SEGA/CA haven't really learned their lesson from TWS:Thrones of Britannia here, insomuch that they wanted a watered down TW game (the whole point of the Saga series, they're supposed to be Total War-lite, with Shogun II: Total War - Fall of the Samurai shoehorned in for some respectability) for mass appeal. ToB failed because non-strategy gamers were turned off thanks to knowledge of CA's usual line of TW games (and either being overwhelmed by the prospect, or just not enticed by it), and strategy gamers were turned off because of how shallow the game was. And both were turned off (with some exceptions) by the setting. Pandemic notwithstanding (though this could have been a kicker), CA is not struggling. Despite its bad press in the lead up, Three Kingdoms released and reviewed well and its DLC haven't done badly either, but Warhammer II has been doing consistently well for them since the first race pack dropped and despite the complete lack of news or announcements, the player-base could not be more behind them for the impending release of Warhammer III. This deal with Epic, though, has set things back a bit though, because now everyone and their dog is nitpicking at literally everything they're saying and not being charitable about it. That said, the aforementioned pandemic and failure of ToB likely turned Troy into a high risk low reward title, so CA's acceptance of the deal can be seen as understandable (distinct from excusable/to be condoned) (more reasons here, some general, some CA/TW specific: ).
For the first time, this may turn out to be a genuine lose-lose for literally everyone. For Epic, this won't be the start of a committed foray into the strategy/related genres of games with respect to winning market share off of Steam since public response to Troy was tepid at best for the most part before this, so regular customers of Epic won't be interested to begin with given how little exposure they've had to it. For Steam, this means the obvious (though knowing Steam, they'll shrug and move on). For players it means no mod support until it releases on Steam, and what will likely be dubious multiplayer support at best. For CA, it means another nail in the coffin of the Saga series, and the quest for a mass appeal TW-like continues for them (even if I feel such a concept is a waste of time and effort), as well as genuine hopes from a sizeable chunk of the players that they won't be dumb enough to pull another such move when WHIII is released (I have no concern here because Epic would need to offer a great deal more than whatever they paid for Troy, and damn near the entire WHII community would gladly pay full price for WHIII if content creators give even the slightest whiff of a thumbs up). And for SEGA, it means... well, nothing, I guess, they got their paycheque.
Banal question of the thread: do you care? Whether it's Epic doing Epic things, TWS:Troy not being a blip on your radar etc.? Or should we talk about why no-one but CA does TBS/RTT?