the thing is that idea of "masculinity" was only ever found in the 80s and 90s. If you look before, after, and even DURING that era you still had the typical Clint Eastwood, John Wayne, Charles Bronson, Steve McQueen, James Dean, Paul Newman, etc archetypes in cinema because THAT was closer to ideal masculinity (which, oddly enough, is actually closer to Japanese masculinity). The 80s basically turned the brute archetype into the hero, but unfortunately also became an archetype known for ego, arrogance, and insecurity (a.k.a., for DOUCHEBAGS). It was more of a power fantasy than anything and it quickly ran its course, bringing us back to the REAL way action heroes should be done. Stallone's efforts to try and keep his 80s lunkhead stuff alive only goes to show just how irrelevant it's become and how insignificant it was even when it was around. Stuff like Die hard and Lethal Weapon just hell up BETTER due to having actual ACTORS in them.