I like how Jeremy Patter is neither the guy who is always on the joke nor the straight man that realizes how weird all of this is, he is the latter trying to be the former. It makes his reports look so tightly written, even in simple lines like "I see... what?"
Oh my god... that is real. That is a real thing. And it is every bit as ridiculous as it seemed. I thought they were making up a more far-fetched version of the actual campaign. I am awestruck. Not enough to buy it. An ad page about buttons in a writing style that sounds like a 40 year old business exec trying to imitate a 13 year old stoner isn't terribly compelling. But still, it does remind you of the marvelous human potential for sheer badger-in-my-pants crazy (not my phrase).
I just don't understand...Sony were smart enough to keep their name off of every page of that website but stupid enough to pay someone to make it.
No, worse, there was a meeting where somebody pitched this idea to them and they said 'yeah! We'll do that! We are so totally connected to our market!' presumably whilst smoking rolled up 100 dollar bills and laughing at poor peoples haircuts.