- Oct 27, 2010
No retailer in America would carry an unrated game, they don't even carry AO rated games, so the game would fail to be put on any shelves and lose most it's market.Jabberwock xeno said:Well:lord.jeff said:From the site:Jabberwock xeno said:As I said in the other thread:
THE ESRB HAS 0 LEGAL POWER OVER GAMES!
What "guidelines" are they talking about? I have NEVER once heard of them, has anybody else? No?
I want to see the damned microscopic particles of these mythical "industry guidelines"
In fulfilling a key aspect of the self-regulatory mission of the ESRB, the Advertising Review Council (?ARC?) is responsible for the implementation, administration, and enforcement of advertising guidelines adopted by the interactive entertainment software industry. The following ARC Principles and Guidelines for Responsible Advertising Practices (the ?Principles and Guidelines?) apply to all ?qualifying advertising? for games rated by the ESRB, and all publishers utilizing ESRB ratings are legally bound to comply with the guidelines and to ensure compliance by their co-publishers, licensee, agents and/or other third parties authorized in connection with the development, creation, distribution or placement of qualifying advertising. Failure to comply with ARC requirements can result in points, corrective actions, and monetary fines.
The rules been around for awhile, it's just being enforced now. Probably because if games put on a nice front, saying look we care about the children, games well get less crap from congress and then can get away with more in games, which is far more important then some changes to box art that can just get put on the manuals cover instead.
What would happen if the dev team just said "no"?
Unlike in ausstriala, a game is not banned if it doesn't get rated, because the esrb is legally required to rate all games, not the other way around where all games are legally required to have ratings.