ESRB Now Auto-Rates All Downloadable Games By Computer

Greg Tito

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Sep 29, 2005
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ESRB Now Auto-Rates All Downloadable Games By Computer



Unable to deal with the number of games released on Xbox Live, PSN, and WiiWare and DS marketplaces, the ESRB will automatically rate games based on criteria submitted by publishers.

The game ratings system implemented in 1994 by the ESRB in response to public outcry against violence in games like Mortal Kombat and Night Trap is still very successful in deflecting perception of games as a potential problem in society. And even though the Supreme Court is currently debating whether a Californian law [http://www.escapistmagazine.com/articles/view/issues/issue_281/8356-Battlefield-Washington] which would make it illegal to sell M-rated games to minors is Constitutional, publishers must submit games to the ESRB and pay a fee in order to receive the rating. Unfortunately, with the rise of smaller downloadable markets, there are now too many games released each year for the ESRB to put human eyes on all of them.

Beginning today, publishers of games sold through Xbox Live Arcade, the PlayStation Store, the Nintendo Wii or the DS Shop must answer a comprehensive survey of the game's content and submit it via computer. Downloadable games will now be rated based on calculations made from publisher's answers to these questions. This change is meant to reduce the costs associated with employing more full-time videogame raters.

"The ESRB rating process that has been in use since 1994 was devised before the explosion in the number of digitally delivered games and devices on which to play them. These games, many of which tend to be casual in nature, are being produced in increasing numbers, by thousands of developers, and generally at lower costs," said ESRB president Patricia Vance. "This new rating process considers the very same elements weighed by our raters. The biggest difference is in our ability to scale this system as necessary while keeping our services affordable and accessible."

The new plan calls for an ESRB employee to check a game after it's publicly available to ensure that the publisher was forthright with its survey submission. If a publisher is found to be negligent in reporting the real context of sex and violence in its game, the rating will be corrected in the online store. And if the ESRB sees evidence that it was deliberately deceived, the game will be pulled altogether until it is resubmitted.

One could argue that most downloadable games are family-friendly fare anyway, and the few outliers of mature content doesn't offset the costs of reviewing each little platformer or board game. On the other hand, putting more of an onus on the publisher to answer questions appropriately might not assuage some of the worries of anti-gaming activists that the ESRB isn't tough enough on violence.

I'm kind of on the fence about this one. What do you guys think?


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JDKJ

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Meh, the ESRB's rating system is gonna be overridden and made superfluous when the Supreme Court issues its decision in Schwarzenegger v EMA, upholding California's "R" for violent video games labeling statute. Anyone wonder why it's taking them so long to announce their decision? That's because they're gettin' ready to carve out a brand-new exception to the First Amendment. Kiddies, prepare to kiss your FPSs good-bye. The Prophet has spoken.
 
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Am I a bad person for hoping that the system will hilariously crash in a spectacular show of failure?

Not because I think its bad that they're doing this, but because I just think it would be absolutely hilarious.
 

Braedan

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Well I could see it work if they put penalties such as blacklisting companies that purposely give false information, making them unable to receive an ESRB rating again. I doubt anyone would risk faking the information if their ability to release games in the future was at stake.
 

JDKJ

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Spangles said:
So effectively developers are rating their own games?

WTF??
It's been like that for a while. Just like the the MPAA works with the movie studios to ensure that their films avoid the kiss-of-death "R" rating, so, too, does the ESRB work with the game developers to ensure that their games avoid the kiss-of-death "AO" rating. Makes sense. The ESRB ain't trying to hinder game development. No game development, no games to rate. No games to rate, no ESRB. No ESRB, Pat Vance can kiss her six-figure salary good-bye.
 

JDKJ

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Greg Tito said:
And even though the Supreme Court is currently debating the efficacy of a Californian law . . . ."
The Court never debates the "efficacy" (i.e., the effectiveness) of a law. The Court only concerns itself with the "constitutionality" of a law. A law could be as ineffective as all get-out, as long as it passes the Court's constitutional muster, then it is, as a matter of law, a good law.
 

Greg Tito

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JDKJ said:
Greg Tito said:
And even though the Supreme Court is currently debating the efficacy of a Californian law . . . ."
The Court never debates the "efficacy" (i.e., the effectiveness) of a law. The Court only concerns itself with the "constitutionality" of a law. A law could be as ineffective as all get-out, as long as it passes the Court's constitutional muster, then it is, as a matter of law, a good law.
Good point. Fixed in post. Thanks!

Greg
 

mrdude2010

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does anyone really care about the rating for arcade games that hard? pretty much none of them contain any m-rated content anyway
 

JDKJ

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Scrumpmonkey said:
Greg Tito said:
JDKJ said:
Greg Tito said:
And even though the Supreme Court is currently debating the efficacy of a Californian law . . . ."
The Court never debates the "efficacy" (i.e., the effectiveness) of a law. The Court only concerns itself with the "constitutionality" of a law. A law could be as ineffective as all get-out, as long as it passes the Court's constitutional muster, then it is, as a matter of law, a good law.
Good point. Fixed in post. Thanks!

Greg
Actually the workability of the law can be taken into account by the more 'modern' memebers of the court. "Constitutionality" is what the measure is supposed to traditioanlly be but as time has moved on more factors are taken into account. It's less 'fixed' than many would have you beleive and common sense can be applied.
I dunno about that. I can pretty much recite the three prongs of the strict scrutiny test of constitutionality from memory and nowhere does it include "effectiveness." I can't imagine the Supreme Court writing and publishing an opinion in which it abandons decades of well-established First Amendment jurisprudence and substitutes its own version of what that jurisprudence requires. Even Scalia, as talented as he is with a pen, ain't gonna try to do that.
 

DaHero

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JDKJ said:
Meh, the ESRB's rating system is gonna be overridden and made superfluous when the Supreme Court issues its decision in Schwarzenegger v EMA, upholding California's "R" for violent video games labeling statute. Anyone wonder why it's taking them so long to announce their decision? That's because they're gettin' ready to carve out a brand-new exception to the First Amendment. Kiddies, prepare to kiss your FPSs good-bye. The Prophet has spoken.
That's okay, FPS games are for teens with ego complexes anyways. It will be funny to watch sales of RPGs boom again and just MAYBE we'll get some co-op going around.
 

DevilWolf47

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I can sort of see how it will work. There will be hell to pay if the developers lie about the content and a game with the T rating turns out to have adult content, but disagreements as to what constitutes "Extreme graphic violence" will inevitably lead to arguments about how well this system works, like the people who gave Halo Wars a T rating while giving Zone of the Enders an M rating despite only having blood in a couple of cutscenes, and a small amount at that.
 

JDKJ

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DaHero said:
JDKJ said:
Meh, the ESRB's rating system is gonna be overridden and made superfluous when the Supreme Court issues its decision in Schwarzenegger v EMA, upholding California's "R" for violent video games labeling statute. Anyone wonder why it's taking them so long to announce their decision? That's because they're gettin' ready to carve out a brand-new exception to the First Amendment. Kiddies, prepare to kiss your FPSs good-bye. The Prophet has spoken.
That's okay, FPS games are for teens with ego complexes anyways. It will be funny to watch sales of RPGs boom again and just MAYBE we'll get some co-op going around.
I've never quite understood that whole FPS thing. Gimme some Madden or NBA or FIFA or anything else with a ball and 11 guys on the opposite side and I'm good to go. But to each his own.
 

Formica Archonis

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Greg Tito said:
The new plan calls for an ESRB employee to check a game after it's publicly available to ensure that the publisher was forthright with its survey submission. If a publisher is found to be negligent in reporting the real context of sex and violence in its game, the rating will be corrected in the online store. And if the ESRB sees evidence that it was deliberately deceived, the game will be pulled altogether until it is resubmitted.
I wonder what happens if you OVERstate the sexual content. Sell a slapdash-but-fit-for-kids app with the warning: "Contains horse porn." I mean, who would stand up and complain? "I wanted horse porn and there was NONE!"
 

JDKJ

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Formica Archonis said:
Greg Tito said:
The new plan calls for an ESRB employee to check a game after it's publicly available to ensure that the publisher was forthright with its survey submission. If a publisher is found to be negligent in reporting the real context of sex and violence in its game, the rating will be corrected in the online store. And if the ESRB sees evidence that it was deliberately deceived, the game will be pulled altogether until it is resubmitted.
I wonder what happens if you OVERstate the sexual content. Sell a slapdash-but-fit-for-kids app with the warning: "Contains horse porn." I mean, who would stand up and complain? "I wanted horse porn and there was NONE!"
The same players with the horse penis avatars in Xbox Live? I dunno. I'm just guessing.
 

DaHero

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JDKJ said:
DaHero said:
JDKJ said:
Meh, the ESRB's rating system is gonna be overridden and made superfluous when the Supreme Court issues its decision in Schwarzenegger v EMA, upholding California's "R" for violent video games labeling statute. Anyone wonder why it's taking them so long to announce their decision? That's because they're gettin' ready to carve out a brand-new exception to the First Amendment. Kiddies, prepare to kiss your FPSs good-bye. The Prophet has spoken.
That's okay, FPS games are for teens with ego complexes anyways. It will be funny to watch sales of RPGs boom again and just MAYBE we'll get some co-op going around.
I've never quite understood that whole FPS thing. Gimme some Madden or NBA or FIFA or anything else with a ball and 11 guys on the opposite side and I'm good to go. But to each his own.
Don't take this the wrong way because it's due to my personal experiences, but I hate...HATE...team sports. Online, reality, whatever, I HATE competition because I always end up on that one sucky team that just drags me down. If you're on a good team I'm sure it's fun win or lose, just I've never been on one.

Anyways, FPS gaming is designed (even though they're rated M) for the teenagers that think they have something to prove with their oh so elite skills at flicking their wrist at polygons. Being able to "go head to head!" in "hardcore!" matches was a big thing for teens in the 90s...now they're mostly grown sooooo...they gotta try and grow a few inches somehow.
 

Treblaine

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JDKJ said:
Spangles said:
So effectively developers are rating their own games?

WTF??
It's been like that for a while. Just like the the MPAA works with the movie studios to ensure that their films avoid the kiss-of-death "R" rating.
Weird the opposite is true with games.

Kinda.

The M-rating literally translates to an R-rating but all the biggest selling games seem to actively target an M-rating unless they are going for an ultra-casual audience.

It's shame that movies pander so much to PG-13 but it was inevitable considering all 25-40 year olds got home theatre systems and the tweens and young families began flocking to the cinema.

I hate going to the cinema now, not because films are generally crap but because everywhere I see nothing but roving gaggles of young teens and families with younger kids. And of course they are all as noisy, obnoxious and smelly as hell. That and the TINY SEATS! I'm only 6'2" and I have to always stretch my legs into the aisles or practically pull my knees to to my chest. These seats are kids sized.

Though this is in the UK. We even have a new rating pandering to PG-13, called 12-A (must be 12+ or accompanied by parent) and I find hardly any of my favourite films have come out in the past 10 years, and most of those are not from the Hollywood style movie system but more obscure DVD imports.

Cinema has not grown up with me.

Video game however I think have matured with me. Not sure how to argue for that.