After reading this entire thread (yeah, all you lazy TL
R'fags can suck it. If you're gonna post, read what others before you have said), I'm greatly amused that so much of this debate (whine-fest) has been focused on irrelevancies and solutions for things that aren't even the problem. As Maly said, the whole 2-finger-salute isn't even part of it.
What DOES concern me is how the ESRB has overstepped their boundaries as a civil monitoring authority. Yes, we call them a censorship board, but in truth they are just the harbinger of censorship, never actually censoring anything themselves. They present a rating to the game developers, and a list of complaints. The devs can address the complaints (or bribe the ESRB) and hope for a more lenient rating (which increases the potential consumer base), or stand up to the ESRB and get the rating they were first presented with. The ESRB does not censor, it extorts. It extorts developers and/or distributors to cave in to their demands, or face financial difficulties with their product. It's the developers who censor their own work, caving in to a civil board with no legal authority, but plenty of clout.
At the absolute extent of their authority, the ESRB's two strongest acts against a game developer are giving an "unrated" or an "Adult's Only" rating. Arguable which is more damaging to a company's product, either of those two ratings can mean many-to-most retailers will not carry the game, and in the more naziesque states, sale of AO/Unrated games to anyone under 18 can cause legal blowback. The threat of an AO is often enough to make even the most uncompromising developer concede to the ESRB's wishes.
Now what the
Ethicless
Society of
Religious
Bastards, or ESRB for short, has done to
Valve, oversteps their authority. They cannot actually specify what the company can and cannot do. They can threaten the AO rating, they can petition stores not to sell the product, and if very persistent, they could even ask the government to intervene. But they themselves are not a legal authority, and have no grounds to tell
Valve what they can and cannot do. Doubly so with promotional artwork, as it is not actually "the game", they have no jurisdiction whatsoever over the marketing of products.
That, boys and girls, is the troubling thing behind Malygris' original post. Not that the ESRB are dicks, which we knew already, but that they have stepped beyond their sphere of authority and nobody has slapped them back down. This is how censorship expands.
Fear not, for I have a solution too...
The ESRB is like a bully. Well, not like, they ARE a bunch of bullies. And nothing makes a bully back down like a bloody nose, broken jaw, and or a good curb-stomping.
[i]Valve[/i] needs to stand up to the ESRB, and they of all developers/distributors, are the single best entity in the world to do so. As much as I hate Steam, it is the solution to this problem. The only reason people go along with the ESRB ratings is because of retailers. Valve is its own distributor, and is trying to go more digital, less retail.
So... Make L4D2 Steam-Exclusive, or a very VERY limited retail run but still largely Steam. Take the AO or Unrated penalty, the customers don't give two flying shits what the ESRB icon says, and they can't do [b]anything[/b] about products sold via Steam. Keep the original artwork, don't actually provoke them or increase the questionable content, and release on YOUR terms, not theirs. It would shatter the illusion so many developers hold that the ESRB rules the industry, when a game that truly doesn't even merit a Mature rating goes AO, sells like hairspray at an Anime convention.
If Disney's "Toy Story" were rated "R", faith in the MPAA's rating system would lose all credibility in the public's eye, and the MPAA would die quite soon after. An AO rating on Left4Dead2 could do the same for gaming and the ESRB. So the question becomes...
[b][i]Does Valve have the balls to do this?[/i][/b][/QUOTE]
Damn... I bow my head to your post, your take on how to stop this problem and the MUCH better definition of the ESRB acronym.