FarmVille Disappears From MSN
Zynga has pulled the hit game FarmVille [http://www.farmville.com] from MSN Games, suggesting a possible bump in the road toward its planned expansion beyond Facebook.
Zynga and new five-year deal [http://www.facebook.com] that seemed to mark the end of the bickering, at least for the moment.
Could that have anything to do with Inside Social Games [http://www.escapistmagazine.com/news/view/100749-Facebook-and-Zynga-Kiss-and-Make-Up] pointed out, however, traffic, or a lack thereof, could very well be the issue too. MSN apparently claims to bring in about 500 million monthly users worldwide with its Games portal and MSN Messenger, about the same number as Facebook, "but it appears that Zynga didn't find the traffic MSN produced meaningful enough to continue running FarmVille on the Microsoft platform."
How recent investment [http://www.microsoft.com] in Zynga as part of its planned Google Games service, planned to launch later this year, which sources suggested could run as high as $200 million. Whatever the case, it's hard to imagine MSN not being stung by this. Maybe nobody cares about your stupid farm, but maximizing revenues in the increasingly lucrative digital era? You better believe people care about that.
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Zynga has pulled the hit game FarmVille [http://www.farmville.com] from MSN Games, suggesting a possible bump in the road toward its planned expansion beyond Facebook.
Zynga and new five-year deal [http://www.facebook.com] that seemed to mark the end of the bickering, at least for the moment.
Could that have anything to do with Inside Social Games [http://www.escapistmagazine.com/news/view/100749-Facebook-and-Zynga-Kiss-and-Make-Up] pointed out, however, traffic, or a lack thereof, could very well be the issue too. MSN apparently claims to bring in about 500 million monthly users worldwide with its Games portal and MSN Messenger, about the same number as Facebook, "but it appears that Zynga didn't find the traffic MSN produced meaningful enough to continue running FarmVille on the Microsoft platform."
How recent investment [http://www.microsoft.com] in Zynga as part of its planned Google Games service, planned to launch later this year, which sources suggested could run as high as $200 million. Whatever the case, it's hard to imagine MSN not being stung by this. Maybe nobody cares about your stupid farm, but maximizing revenues in the increasingly lucrative digital era? You better believe people care about that.
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