What's more it would be nice if they didn't lie in those videos and presented the issue accuratly. I think the BS involved in the anti-piracy movement helps fuel piracy.
See, piracy is wrong, but the people involved in actually making movies and similar things typically have no direct vested interest in them. The Boom Mic operator got paid during the production of the movie. The person who actually loses something from this is the producer, who came up with the money to begin with. Sometimes big name actors receive a percentage of the profits as well, but that's not universal, in most cases the 20 million dollars or however much they made is pretty much the sum total of their payoff.
The "risk" involved in piracy is that producers might decide movies do not make enough of a return and thus stop investing in them, which would of course put the industry out of business. Of course that doesn't seem likely given the billions of dollars being made despite everything.
The point about piracy being wrong, and that it is stealing, is very valid. However lies, don't do much except slot people off. They use something like a boom mic operator as an example, for the same reason the games industry tries to talk about the poor coder or graphics artist being the victim. The CEO rolling cigarettes in $100 bills while he lounges on a gold throne next to his olympic-sized swimming pool full of cocaine which is located inside his private jet doesn't garner much sympathy, even if he is actually being stolen from.
Honestly, I'm of the opinion that such appeals should be kept purely on a moral level, for the purpose of accuracy and honesty. If your as dishonest as the pirates it doesn't really sell your case. I don't see piracy as a major crisis given the amount of money the industry is making, so a laid back approach is appropriate. Especially since someone who takes a movie or whatever for free is not nessicarly lost money, because there is no guarantee they would have paid money to buy the movie for full price anyway. It's sort of like taking a free pen offered at a business, as opposed to paying $1.00 for one at a register. Just because you grabbed one for free, does not mean you would have paid a buck for one.
Piracy is an issue that should be addressed, but not radically. When they come up with a way of dealing with it that doesn't impact legitimate consumers, by all means run with it. Otherwise keep the message honest, and be content with the affect that it does have. Also nail pirates when targets of oppertunity become availible... however being obnoxious about things is actually going to be counter productive.
