That's part of the conversion funnel
This is what I mean by you evidently basing this off of a model that hasn't been used for decades and not understanding the KPIs. The conversion funnel does not proscribe inundating you with "buy now" or "let me convince you - in spite of your better judgment - that you really want this" shit. That hasn't been a respectable marketing strategy since before your parents were born. The conversion funnel is a rough approximation of the typical path of successful
customer journeys from being unaware of a service to being a paying customer, and examples of tactics that can be used to help push the best
leads along based on the typical concerns of each stage. It's an acknowledgment that there are a lot of different considerations in the purchase process, and therefore different tactics are needed to capture and retain the interest of prospective customers.
It is not some kind of six step plan to brainwash people into buying your product. Again: A good
display campaign on Google has a mere 2%
conversion rate. You dropping out of the funnel at any given point is entirely within expectations, because that's a "buckshot" tactic. Like with a shotgun, most of the pellets are going to miss, but the few that hit are worth the effort. Nor is it meant to convince you to buy something you don't care about. Marketing is the business of communication, of making sure that you are aware of a product, service, brand, or company, and understand whether or not it has a value offering that you'd be interested in.
What you describe here is moving from the awareness to the interest phase of the funnel. You became aware of the product, and then you started researching it to determine whether or not it fit your needs. Here, let me break this down for you:
You learn about the existence of a business or product, but have yet to form an opinion on it.
You have started to research the product and business to figure out whether or not its value offering is interesting to you.
You have determined that - based on your initial research - the product does align with your interests. You are now looking more in-depth at it and similar products to determine which - if any - of them would be the best fit for you.
You are more or less on the fence about a purchase. You want it, but you aren't convinced that now is the right time to get it, perhaps waiting for a better deal.
Final considerations, the "am I sure that I really want this" phase.
You decide to go through with it and make the purchase.
The point of an ad is not to trick you into making a purchase you wouldn't otherwise consider. It is to create leads and nurture the quality ones whose interests align with the product or service's function. You don't like Mountain Dew? Then the Mountain Dew ad is not there to convince you. It's there to appeal to the people who do like Mountain Dew or who haven't tried it. You'd be in what we call - perhaps a little over-dramatically - the "hate" group: People who outright reject the idea of buying the product and are not worth pursuing as leads. You aren't a direct target for those ads, you just happen to be in the same place that those ads are. The only value they can expect from you is you talking about the product or ad with others, thereby spreading brand awareness.
Do not confuse your failure to understand the intricacies and intentions of the industry with you somehow being above its influence.