Gearbox Signs Advertising Deal With Double Fusion

Andy Chalk

One Flag, One Fleet, One Cat
Nov 12, 2002
Gearbox Signs Advertising Deal With Double Fusion

Double Fusion [].

The arrangement means Double Fusion will provide dynamic in-game advertising and also handle "integrated marketing solutions" for upcoming Gearbox releases. While details about specific games were not given, Gearbox is currently at work on the next chapter in the Brothers in Arms franchise, Brothers in Arms: Hell's Highway, Wii [].

"Double Fusion is a successful trail blazer in the race to connect advertisers with interactive entertainment audiences," said Gearbox Vice President of Licensing David Eddings. "We're incredibly focused on authenticity and we believe our partnership with Double Fusion and their advertising partners will allow our game worlds to have all the plausibility of the real world."

"The advertisers, in turn, bring value that will enable us to invest even more in creating the best possible videogame experiences," he added.



New member
Jan 21, 2008
I wonder how they'll put the ads in... but, I think it has a strong chance of ruining the experience. I don't want to be fulfilling n objectivr and see a billboard for a product or something.