Pete Hammond's entire career has revolved around writing entire reviews consisting entirely of a bunch of sentence fragments strung together in order to make it easy for a movie ad exec to pick one out and put it on the movie poster without having to worry about the context of the review. The purpose being, to get Maxim's name out on movie posters without having to spend more money on advertizing or dealing with the flak from the right-wing puritans over advertizing a quasi-filthy magazine ("Hey, it's not technically advertizing for our second-rate pr0n-wannabe trash, we just put our name after the blurb on the poster, so please, Reverend, tell your parishoners to put down the torches and pitchforks, okay?"). The last time anyone ever gave him any credibility was... um... about fifteen seconds after his hiring.
So now, Colvin, who presumably hired Hammond, leaves Maxim and goes to CNet, where he sees, *gasp*, someone NOT doing the exact same thing at Gamespot, and the following exchange takes place:
*Eidos waves fistfuls of advertizing dollars in front of Colvin's nose*
Eidos: "Jump!"
Colvin: "How high?"
Eidos: "Fire Gerstmann high!"
Colvin: "Gerstmann, why can't you be more like Pete Hammond?"
What else is new?