Eh, it's fun. My girls are 5 and they love it; though sometimes they just put Anna and Elsa on the thingy and play hide and seek. The price is daunting, sure, but I don't think I've ever paid full price for any of the toys, everywhere they were buy one get one free and massive discounts on the sets. It's also worth mentioning that the toys are also very nice little statuettes of the characters and the girls play with them along with their other toys too*; I mean, at least you get the toy!
* For some reason Hulk, Venom and Captain America are the most popular non-disney characters with them, but I'd say Hulk is in the top 5 of all of the characters.