If Only All Copyright Infringement Could Be So Delicious

John Funk

U.N. Owen Was Him?
Dec 20, 2005
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If Only All Copyright Infringement Could Be So Delicious

An ad campaign for tasty-looking Russian snack food revolves around thinly-veiled pastiches of Mario, Chuck Norris, Darth Vader and the Tetris blocks beating the snot out of each other.


Right off the bat, I have to say this: I've never heard of the snacks being advertised in this Red Medusa [http://www.tvigle.ru/category/comedy/versus?video=437871]. As near as I can tell, they're called "Xpyc Team" snacks (though given that the name is probably in Cyrillic letters your guess is as good as mine), and they seem to be some sort of crisped french fries from the available pictures.

But now, I really want to try some. This campaign is absolutely brilliant: It features obvious parodies of famous fictional (and not-so-fictional) characters beating the hell out of each other. What does this have to do with french fries? I have no idea! It's still awesome!

Above, you can see Mario and Pac-Man battling over a mushroom, but some of the other highlights include on the official site [http://www.youtube.com/watch?v=-DEd4IFbJYk].

I gotta be honest, this makes me want to run out and buy some of these Xpyc Team fries. The animation is funny, the vocal sound effects are charming, and the entire thing is simply hilarious. I'm not sure about what the possible legal ramifications would be, if at all - this is pretty clearly a parody of all involved. Actually, the whole thing vaguely reminds me of the (also Russian) Wrath of the Lich King-inspired deodorant commercial [http://www.escapistmagazine.com/news/view/97613-Russian-TV-Ad-Copies-WoW-Lich-King-Cinematic] from a few months back.

Eh, even if it is copyright infringement, it's downright hilarious. I say we let it stay.

(Via Kotaku [http://kotaku.com/5559948/too-bad-all-salty-snack-ads-arent-this-clever])

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Onyx Oblivion

Borderlands Addict. Again.
Sep 9, 2008
17,032
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John Funk said:
Mario, Chuck Norris, Darth Vader and the Tetris blocks beating the snot out of each other.
They need this in the next Smash Bros.

THEY NEED THIS!

That said...this Pacman/Mario ad is fantastic.
 

Icecoldcynic

New member
Oct 5, 2009
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That was absolutely awesome. Uncle mario FTW!

EDIT: Just watched the contra vs tetris one, damn that was hilarious.
 

The Zango

Resident stoner and Yognaught
Apr 30, 2009
3,706
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That was pretty surreal.

Why cant we have crazy stuff like this in the west?
 

Pandalisk

New member
Jan 25, 2009
3,248
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Russian based add campaigns have been really awesome as of late.

There should be a law that anything This awesome and Hilarious is Immune to any actions against it due to copyright.
 

f0re1gn

DON'T PANIC
Jan 21, 2009
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Xpyc Team is pronounced as "Hrusteam" and it means "let's crunch". :) And those videos indeed are awesome - one of the best Russian Internet has to offer to the world outside of Russia))