I've heard the argument (forgive the straw man), "that women are a niche market" and "that's what social gaming is for". But, wouldn't that detract from sales in mainstream gaming? Also, I've heard that "past market trends say that women don't play games like Battlefield". Does that mean that AAA games are adverse to risk?
In movies and television, you see a variety of content made for men and made for women and made for both. So, there can be a Michael Bay movie here and playing in another theater, there can be a romantic comedy here (Not to imply that a man cannot enjoy a romantic comedy or a woman cannot enjoy a Michael Bay film. It's just a generalization for the sake of argument and the way films are marketed to demographics). So, why can't there be the same in video games? In other forms of media, there's content for women as well as men. Why can't there be a Hunger Games video game as a traditional AAA game while traditional market continues to have Battlefield on the other end of the spectrum?
In movies and television, you see a variety of content made for men and made for women and made for both. So, there can be a Michael Bay movie here and playing in another theater, there can be a romantic comedy here (Not to imply that a man cannot enjoy a romantic comedy or a woman cannot enjoy a Michael Bay film. It's just a generalization for the sake of argument and the way films are marketed to demographics). So, why can't there be the same in video games? In other forms of media, there's content for women as well as men. Why can't there be a Hunger Games video game as a traditional AAA game while traditional market continues to have Battlefield on the other end of the spectrum?