Issue 34 - After Sex

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Bonnie Ruberg"Is there such thing as a basic human function? Does sex pop up in all our virtual worlds because it is, at our core, our primary purpose? Or is money - the need to trade, to claim value - what's at our center?" Bonnie Ruberg discusses sex, economies, and upcoming adult-oriented online games.
 

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Original Comment by: Patrick Dugan
http://www.kingludic.blogspot.com
To me the more interesting question, the one I felt you article hinted at but didn't really answer, is will the increasingly digital and virtual nature of human experience cause sex to be displaced, or more likey transformed? Its one thing for people to hook up over MySpace or for two lesbians to find love over an MMO, but what happens when nanotech and AGI pave the way for high res simulation on par with the physical reality we currently occupy, and the most powerful minds are not nessecarily embodied?
 

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Original Comment by: anonymous

It was nice of you guys to take a week off of being shameless advertising shills, but I see you managed to mention Second Life and EVE Online in at least a couple places in this week's issue.
It is absolutely dishonest of you guys for you guys to publish with the veneer of editorial or journalistic integrity, when in fact you're just marketers.
 

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Original Comment by: Mark

Well, when you're writing an article about sex in online games, you can't not mention Second Life. Shameless marketing would be an article about sex in Second Life.
 

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Original Comment by: Bob

...........
Fix it please... [http://en.wikipedia.org/wiki/Begging_the_question]
You used "begs the question" when you meant "raises the question".

Other than that, brilliant ^^; just a pet hate of mine. Grammar Nazis are coming for you.
 

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Original Comment by: Alexander Macris
http://www.themis-group.com
Dear "Anonymous":
We have openly accepted payment from both Linden Labs (Second Life) and CCP (Eve) in exchange for advertisements (clearly marked as such) within the magazine. If your suggestion is that accepting any payment from a company in exchange for running ads makes us "just marketers" then fine, consider us guilty as charged. We are in good company with this guilt; I'll stand next to ad-supported publications like Wired, Business 2.0, and Salon any day.

If your accusation is that we run editorial about Eve and Second Life because we've received money for advertisements, then your accusation is baseless. We run editorial about Eve and Second Life because, frankly, the editors think that those games are interesting and the writers like to write about them, and, with present company excluded, the audience seems to like them. If you personally don't like them, that's your privilege, and I'd urge you to take your reading pleasure elsewhere.

If you're here for an open debate about journalistic ethics, the business practices of my company, and conflict of interest, I'm happy to do so. We can start by having you state your name and the company you work for, so we know what your interest is, sir.

If you're just here for slander, go elsewhere. Future anonymous posts by you will be deleted with impunity and your IP address banned.

With kind regards,
Alexander Macris
Publisher, The Escapist
CEO, Themis Group
 

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Original Comment by: Duncan
http://ghostsinthegame.blogspot.com/
Dear "Anonymous",

As a fellow reader, I too have wondered at the recurring and seemingly blatant (and frequent) reviews, critiques and examples of certain games and online worlds. Then I began to read some of the authors' off-site works. The fact is that these people are thinking about all sorts of topics. They are also trying to research new ideas. But this is all done within developing and current mediums. Games like Second Life, EVE Online, A Tale in the Desert, and others are simply a rare commodity in the current game-scape. There is no one else on the map pushing the boundaries of interaction, and gaming quite as much as these. It is where the authors' minds tend to occupy because they are looking for the new things that are being discovered through them. As new games and technology lead in new directions I fully expect that we will see new references appear in The Escapist. Until then we'll just have to accept that this is what makes these journalists tick.

I'd advise you to keep and open mind, and read some of the authors' other works so you can better relate to them as researchers of games and social gameplay.
 

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Original Comment by: Bonnie Ruberg
http://www.heroine-sheik.com
Hi, Bob. I'm a bit of a grammar nut myself. I'd love to know why "begs the question" is incorrect in this situation. Thanks!
 

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Original Comment by: Slartibartfast

I like how men are supposed to be the gender that always thinks about sex, but Bonnie is the one who always writes about it :) (not an attack, just pointing-out the irony)

Anyways, an interesting article but it did feel a little directionless. How do you actually feel about online sex? What does it mean, what does it say? Why does it exist so pervasively. Your article raised a lot of questions but didn't offer much in the way of answers.
 

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Original Comment by: Bonnie Ruberg
http://www.heroine-sheik.com
"But Bonnie is the one who always writes about it." Breaking the mold :).

"Your article raised a lot of questions but doesn't offer much in the way of answers."
You're definitely right, Slartibartfast. I wish I knew the answers. Some of the questions are too big to have definite answers. Others... well, we won't know until MMOEG's have had more time to do their thing. And, in the meantime, I'm just as open to suggestions as the next girl.
 

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Original Comment by: Justin Watson

Mr. Macris,

I'm Justin Watson, the anonymous poster. I'm a librarian for a state university, which will remain anonymous because it is not relevant to the matter at hand. I bring this up only as a private individual, a gaming enthusiast who is concerned about the state of journalism and the encroachment of marketing posing as our "community". I do not represent my employers, my library or my university.

That said, your company, the Themis Group is a marketing organization, is it not? Your website uses the term "Integrated Marketing". How is that not a conflict of interest? How can you even claim to want a debate about journalistic integrity when the overwhelming focus topic of your publication's editorials is the game for which you recieve ad revenue?
 

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Mr. Watson:
Thank you for your follow-on post. I applaud your pursuit of journalistic integrity in this space, and respect your response. Please allow me to address your concerns head on.

You are partly correct that Themis Group is a marketing organization. At present, Themis Group (of which I am co-founder and president) is currently operating as a holding company for several discrete businesses, including not just The Escapist but also NYDate (a mobile dating service), WarCry Network (a game and anime community destination), and TAP Interactive (a marketing agency), and Playerbase Solutions (a customer service and consulting business). The staff that works on The Escapist and WarCry is considerably larger (3x) than the staff that works on our other businesses; it would be more accurate to describe us as a media company with a marketing arm, than as a marketing organization that owns a magazine.

Do our other divisions pose a potential conflict of interest to The Escapist? Of course. But any magazine or media company faces conflicts of interest when it receives revenue from a source it may cover editorially. In this we are no different than PC Gamer or Computer Games Magazine, who regularly receive funding (a lot more of it) from game companies, MMORPG studios, publishers, and the like.

Therefore, our editorial policy is to remain unbiased regardless of whether or not the magazine directly, or any portion of Themis Group as a whole, has received financial compensation from a company. That includes compensation in the form of advertising, consulting fees, or otherwise. I have gone on the record in a publisher?s letter in The Escapist as stating that we prefer to take advertising from non-gaming companies whenever possible, precisely because we are concerned about conflict of interest ? for instance, we've run ads for Carlsberg beer and we just ran ads for Ford automotive.

With regards to, for instance, Second Life, they are not a client of Themis Group in any capacity, and the only revenue we have received from them was a small payment for the advertisements they ran ? literally nothing more than 15,000 Linden Dollars, which is to say, not even enough to cover the word count of one freelancer?s article about the game. We have no vested interest in seeing their game grow, and we receive no benefit from such growth. The actuality is that the editors and writers think that Second Life is an interesting foretaste of the future of virtual worlds and so they like to cover it. The same is true of Eve. And as far as MMORPG coverage in general, we play them, like them, find them quite interesting and run articles about them. If you disagree with the merits of covering these games, of course that's your privilege; but there's no economic transaction occurring here. It's a difference in taste, not a conspiracy. And it has nothing to do with our marketing business.

If you are interested in the specifics, the actual clients of our marketing arm are the following companies: Atari (Driver - Parallel Lines), Ubisoft (Heroes of Might & Magic), Nevrax (Saga of Ryzom), Kaneva (Kaneva.com), and Runestone (Seed). The Escapist magazine has never, in any way, been influenced by, or given special treatment, to any of those titles, and I doubt any reader of our magazine would level an accusation of bias in that regard.

I hope that the sharing of these facts will alleviate your worries and that this public reiteration of our editorial policy will clarify the issue.

With kind regards,
Alexander Macris
President & CEO
Themis Group, Inc.





 

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Original Comment by: thither

Thanks for that candid response (I'm not the original poster, just an interested reader). Perhaps these issues could be addressed by having a simple editor's note after articles which cover games by companies which have advertised with you? Eg: "Editor's note: Second Life has purchased advertising space on the Escapist."

This is obviously not the common practice in gaming journalism as it exists today, but I don't see what you would have to lose by setting the bar higher for the Escapist (heaven knows it can't get much lower). I think simple disclosure would do a lot to dispel concerns like the ones Mr. Watson raised, because nobody would suspect a secret revenue-for-coverage deal. This has become the standard in financial journalism after the scandals of the past few years, and I think it's a good one. (For what it's worth, I never imagined anything like this going on anyways, personally.)

Oh, Bonnie: see http://begthequestion.info/ [http://begthequestion.info/] - when you say "all of which begs the question: Is there such thing as a basic human function?" what you probably mean is "all of which raises the question." Personally this doesn't bother me, but some people I know go crazy about it.
 

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Original Comment by: thither

Er, just to clarify, I meant the that bar can't get much lower for disclosure in gaming journalism in general, not the Escapist in particular.
 

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Original Comment by: Justin Watson

Thank you for your reply. I remain deeply skeptical, but I'll refrain from making any more snarky anonymous comments in this blog. The facts are that nearly every single issue has a link to Second Life's website, often in more than one article. Your blog even invites readers to sign up for free! Maybe I'm just too cynical to think that you'd be giving all this advertising away for free.

I urge you and your magazine to please find some broader topics. Whether all this Second Life content is a marketing scheme or just a lack of editorial variety, it's gotten stale. Remember that gaming and gaming issues are not centered around one game.

But that's just my opinion.

 

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Original Comment by: Bonnie Ruberg
http://www.heroine-sheik.com
thither, thanks for the link. You learn something new every day.

"I urge you and your magazine to please find some broader topics. Whether all this Second Life content is a marketing scheme or just a lack of editorial variety, it's gotten stale. Remember that gaming and gaming issues are not centered around one game."

While I'm sorry to hear that the discussion of Second Life fails to hold your interest, I would remind you that SL is more than just a game, it is - from a researcher's point of view - an experiment in social constructs, and as such has much to offer by way of both casual and formal analysis. I would also remind you that this particular article mentions a number of games, not just SL, and that is uses SL merely as a spring board to look ahead to other, upcoming titles.
 

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Original Comment by: Dave Allen

I really enjoyed your article, not necessarily for the salacious aspect (although that didn't hurt) but because of the connections you started to make between economies and sex. In evolutionary psychology, the idea that economies are essentially elaborations of the trading of sexual resources for material resources is (at least in the reading I've done as an enthusiastic layman--if you'll pardon the expression "layman" in this context) is so prevalent as to be not worth commenting on. It's my belief that in humanity the sexual drive and the drive to accumulate resources are inextricably linked. So, it's inevitable that sex will be traded on the internet, even in virtual form.

What I think will be interesting is that the "real world" traditional sexual economy has been based on wealth (access to resources), power, and physical attractiveness (the standards of which are themselves an evolutionary holdover from times when things like brute strength, big breasts and so on were clear indicators of evolutionary fitness).

But in the virtual world all of those traits are endlessly mutable, from what I understand. You can make yourself 15 feet tall, tremendously wealthy, and with the genitalia of porn legend, although I gather there are rules for your online incarnation that may prohibit some of the more outlandish variations.

Anyway, depending to some degree on the ground rules of whichever MMO-thingie you're in, the criteria of your value as a sexual partner have been unmoored from the "meatspace" African veldt criteria we've all been used to. So what will the new standards be?

"Is there such a thing as a basic human function?" you ask. It seems to me that status-seeking will be the goal that ends up being the primary pursuit for these worlds, for the particular reason that, online, people are disconnected to some degree from their evolutionarily hard-wired function of reproducing themselves and the cognitive headspace that pursuit takes up.

In the "real world," humans pursue status to enhance their attractiveness to, or access to, sexual partners. It may be that at some point in the MMOEs you describe, people will be pursuing sexual partners to boost their status in the online world. Thoughts?


 

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Original Comment by: Bonnie Ruberg
http://www.heroine-sheik.com
"Anyway, depending to some degree on the ground rules of whichever MMO-thingie you're in, the criteria of your value as a sexual partner have been unmoored from the "meatspace" African veldt criteria we've all been used to. So what will the new standards be?"

Strangely enough, so far they seem to be largely the same as in real life. Most of my first-hand experience (as much as other posters may grimace to hear it) comes from Second Life, where I've found the insistence on the stereotypical physical body to be almost overwhelming. You may be interested in checking out a recent post [http://www.heroine-sheik.com/2006/02/23/persistence-of-body/] on my blog, where I discussed this issue.

"It seems to me that status-seeking will be the goal that ends up being the primary pursuit for these worlds, for the particular reason that, online, people are disconnected to some degree from their evolutionarily hard-wired function of reproducing themselves and the cognitive headspace that pursuit takes up. "

Hmm, interesting. What form do you envision status will take? Is it merely judged -- in sex terms at least -- by number of encounters? What are the criteria for increasing status?
 

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Original Comment by: Dave Allen

OK, I'm going to get in trouble because I'll make some guesses based on generalizations about human behavior, as opposed to specific behavior of specific humans in specific human worlds. First of all, my train of ideas really depends on just how much of a "game" any given virtual world is. Second Life doesn't sound like a "game," per se.

Except of course, that based on my cursory examination of it, the economic aspects of it seem to be just as important as the creative aspects. And because economic transactions are a kind of game, at least according to applications of game theory. If I'm stating the obvious, I apologize; I'm just trying to get my mental ducks in a row.

If we are talking about Second Life in particular, it seems like the tried-n-true method of evaluating status is being applied: conspicuous wealth in the form of gaudy homes and constructs paid for with real or Linden (sp?) dollars.

But if there was a virtual world in which there weren't "dollars," then I imagine that the status continuum would take on its other typical form: a range in the ability to get people to do stuff for you. Or "power." In a world in which the primary transactions are sexual, I'm sure you can imagine some of the forms that power would take.

And there's also fame, of course. But fame is usually exchanged for wealth (like athletes' endorsement contracts) or power (entourages, groupies, and so on) so it's not really an economic end in and of itself.

I guess something to consider is that these worlds exist as subsets of "the real world." And they will always do so until people can download their consciousnesses into virtual worlds exclusively. And it seems like a lot of people in the more mature (by which I mean longest in existence) are making a living out of turning virtual status into real money (itself a consensual hallucination). Selling avatars, end-level characters, "gold-farming," etc., all translate into money now, right?

When a new MMOX (I'm trying to come up with a generic acronym here--Massive Multi-person Online Experience? meh.) comes out, I suppose there will be a halcyon period before the zero-sum economic model that governs all human transaction at some level rears its ugly head. But it does seem inevitable.

But that's the state of things as they are right now.

What if we hypothesize a sort of paradisical egalitarian erotic world (please!). Setting aside the question of who is paying for the servers and programming and so on, for the sake of the example. Let's call it "World of Porncraft," and say there are 5.5 million members, all of whom have paid the same amount.

You can "look" however you want, you can "live" wherever you want (in terms of virtual real estate.) Therefore, wealth (virtual or real) won't have an application here. And let's just say that over time everybody's avatar is equally attractive in conventional terms. And so how will people decide who to have sex with? I think people will look for exclusive experiences. I don't necessarily mean fetishy stuff. I guess I mean things like the erotic equivalent of "easter eggs" or "unlockable hidden characters." Stuff that if you KNOW about it, or how to get to it, your insider knowledge will make you cooler than other people. And so people will want to trade you favors in exchange for access to these experiences. And if the developers, content providers, and admins don't provide this exclusive material, the users will make it up.
At some point, there will be experience pimps, erotic guilds and gangs, exclusive clubs with rigorous entrance rquirements, and so on.

Here's a specific hypothetical example within my hypothetical virtual world. It's not a GREAT example, because I'm probably too square to think of a really bawdy example.

Let's say there's someone who has spent a great deal of time developing an avatar of Marilyn Monroe, AND more importantly, can realistically portray MM in an erotic encounter. If word got around that this was an experience not to be missed, what would MM demand as a favor for her...eh...favors? And if she got together with some other similar experts (kind of like LA Confidential, I guess) and they needed someone to handle the details of transactions, payments, collecting debts, and so on. What would happen?

At some point, there will be experience pimps, erotic guilds and gangs, exclusive clubs with rigorous entrance rquirements, and so on.

I dunno, just a thought.