I think it's an automatic reaction to your brain being filled with unrequested information..it feels like an invasion to be fought off.
ex: i have not played, read, listened or watched anything remotely related to Skyrim. I have nothing against it, I'm just not interested and have ignored it as best I can.
Despite all this, I still know all about that fucking arrow, because ppl won't shut up about it.
So every time someone tries to fill my head with more information I specifically chose to ignore, it gets aggravating.
which leads me to be pissed off at Skyrim and me reacting negatively whenever it's mentioned.
and of course I blame this discomfort on the fans because really they're the ones responsible for me being inundated by this mental spam.
This works for games, books, movies and most of all ...music.
ppl don't hate nickelback just because they're a mediocre bandk, there's thousands of shitty bands out there no one cares about. no, ppl hate them because at some point or another they were forced to listen to it.
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I should clarify that I consider this process to be mostly subconscious and not actually based in real malice