Gorrath said:
With a great deal of the audience for the Wii having been people new to the market, Nintendo did a terrible job advertising the WiiU. AS dedicated gamers, we understood well in advance when it was coming and what its capabilities are, but a great deal of the people who bought a Wii were not dedicated gamers and don't hunt gaming websites for product details.
Nintendo has failed to explain to their consumer base what the product is and more importantly, why they should buy it. I would be unsurprised to find that many people who bought a Wii don't even know the WiiU exists. The advertising campaign for the Wii was a case study in success while the Wiiu's has been a disaster. Add in the fact that the people who count gaming as a core hobby don't see much value in the system due to a lack of games being released or because the more powerful Sony and Microsoft offerings are near enough to wait, and Nintendo is really failing to capture any segment of the market here.
As I am neutral when it comes to brand loyalty, the whole fiasco is disheartening. I want to see as much success by as many different console makers as possible. Competition in the games market is always, always good for the consumer.
[HEADING=2]It's Actually Worse than You Think[/HEADING]
You made an astute point, but the Wii U launched earlier than forecasted by Nintendo
because of the Wii's steep decline in software sales. That three year golden period was over. This basically meant that old and young people bought it, and bought it for their friends and family, who all played maybe one or two games, and then got tired of the nunchuck gimmick and packed the console in their closet.
Outsold by PS3, Xbox360, Nintendo 3DS and even the Vita in it's opening months.
This is why
Super Mario Galaxy 2 and other exclusives broke sales records but could not maintain annual revenue.
In other words, Nintendo had no line-up like COD/Battlefield to sustain constant annual software sales. Because Nintendo fans only really want Mario and Zelda, and these don't come around very often.
[HEADING=2]Here's an example in numbers[/HEADING]
Only two Super Mario Galaxies -- one of the greatest hits for any console -- came out for the Wii, and which totaled to an impressive 17 million units. And
Zelda's two installments
The Legend of Zelda: Skyward Sword &
The Legend of Zelda: Twilight Princess moved 11 million units world wide.
Alternately, the SONY exclusive NaughtyDog developer launched the entire
Uncharted Trilogy and a PS Vita spin-off for a total of over 14 Million Units [http://www.vgchartz.com/article/250142/uncharted-a-sales-history/] with each successive sequel coming out 2 years later. And they aren't even done with the Playstation 3 -- i.e
Last of Us.
The Microsoft-exclusive developer Epic Games launched their
Gears of War Trilogy, and which totaled 17 Million units in sales [http://www.vgchartz.com/article/250124/gears-of-war-a-sales-history/] with each launching, again, 2 years apart.
Nintendo's two titles sold the same, but didn't spread the love around. It's always better to have medium blockbusters than silence for several years. And I doubt
Super Mario Galaxy 3 or the next
Zelda is coming to the Wii.
My point, you ask?
Nintendo just does not understand pacing with it's exclusives. What is taking them so long to dish out major system-seller titles!?
[HEADING=2]Want to see a model done right?[/HEADING]
Look at SONY and Microsoft. Their consoles, exclusives and 3rd party titles are selling so strong in their late stage that they can comfortably roll out next-gen hardware stress free. Those companies learned from their mistakes and took the necessary steps to avoid the dumpster fire that the Wii U has become. What I mean is, Microsoft and SONY forecasted and adapted to this tech/software age.
[HEADING=3]Nintendo just assumed that 100 Million Wii console owners knew "what was up".[/HEADING]
So maybe Nintendo doesn't deserve to recover from this. It's mistakes aren't the problems that SONY faced in it's Playstation 3 launch. It's easy to speculate that
Nintendo is going to be feeling this mistake for the duration of the console.
Iwata (paraphrased): it looks just a little better, i swear!
Maybe it will be economic justice serving them a cold dish of hard-capitalism.
Nintendo is rich, but their Console isn't selling at a profit like the Wii was. They desperately need third party support more than any time in their history. But the only systems sellers they have are Mario and Zelda, and neither of which are on the horizon.
I doubt the Wii U will sell even 40 Million Units within 5 years. Unfortunately, with Iwata's misguided promises [http://www.notenoughshaders.com/2013/04/02/satoru-iwata-hubris-versus-western-culture/], I doubt he'll be working at Nintendo for that long.