What I want to know is why they think this will make Japanese people want to eat at McDonalds.
I mean an advert saying "This is food for idiot Gaijin" does not seem to me to be a winning marketing strategy.
(Of course, whatever they did they'd never approach the heady heights of marketing awesomeness that was Pizza Hut supporting the rebellion. Everyone wanted a stuffed Cheese-kun after that. Or C.C. Either way.)
I mean an advert saying "This is food for idiot Gaijin" does not seem to me to be a winning marketing strategy.
(Of course, whatever they did they'd never approach the heady heights of marketing awesomeness that was Pizza Hut supporting the rebellion. Everyone wanted a stuffed Cheese-kun after that. Or C.C. Either way.)