Japanese McDonald's Makes Fun of White People

TsunamiWombat

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Sep 6, 2008
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On the one hand, being a white guy it doesn't bother me at all... On the other hand, I can see what they're saying for the sake of equality.

Mr. James promotes ignorance, undoes progress made on behalf of foreigners for equal treatment in Japanese society and will be a burden on white people living in Japan, FRANCA says. It's an idea they argue should never have flown in the first place, asking "would McDonald's USA (or McDonald's in any other country, for that matter) choose to promote, for example, a new rice dish with a "ching-chong Chinaman" saying, "Me likee McFlied Lice!"? Of course not."
Aint it the truth.
 

CrystalShadow

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Apr 11, 2009
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Well, this is just bizarre...

Especially as it's a McDonalds ad, of all things...

You know? The Company that takes the most flak for 'American Corporate Imperialism'?

You'd almost think they're making fun of themselves here. XD
 

GonzoGamer

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Apr 9, 2008
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Sparrow Tag said:
And?

Nobody makes fun of white American people nowadays, I think they're well deserving of a good joke. The French, Russians and black people have been in the firing line for too long.
As a white american guy, I have to agree. We deserve to be ridiculed like anyone else.

That said, I can't imagine it works too well. As was pointed out in the letter I don't know if I would go to a Japanese restaurant if the commercial featured some shuffling Asian stereotype replacing Rs with Ls and slurping everything placed in front of him. Then again, that's just not appetizing.
 

BlindTom

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Aug 8, 2008
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Can't we all just take refuge in audacity and be incredibly racist to everyone all the time? That's what I do.

I have no friends

EDIT: Also forgot to point out that my favourite solution would of course be an ingrish spouting chinky chonk, maybe we could get topical and also make him a rapist. (Since we all know that one's true as well)

Whilst we're there can us Brits have our own fat, rude, mindlessly stereotypical American? Fuck it we want the whole set! I'm loving it.
 

Catfoot

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Jul 29, 2009
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Haha i think this is hiliarious tbh.
You know Baka gaijin translates lierally to stupid foreigner?
 

TriggerUnhappy

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Wait, so we're being stereotyped as being skinny and nerdy instead of fat and stupid? What bizzaro world is this.... oh nevermind it's just Japan. Anyways, I can see how this would be offensive to some, but people need to grow some balls and learn to laugh at themselves sometimes. I really don't see the purpose of this campaign, but perhaps it makes sense in whatever logic those crazy Japanese seem to employ. Hell, I bet Kojima could make sense of it.
 

John Stalvern

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Aug 28, 2008
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Twilightruler said:
White people complaining about racism..now that's comedic. The same people who enslaved black people for somewhere in the area of a century. The same people who tortured japanese prisoners of war and wouldn't release them. The same people who "randomly screen" middle-eastern people at the airport. Honestly though...the double standards just keep on coming.
That's an incredibly shallow way of looking at persecution.
 

Bigeyez

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The reason Ching-Chong Chinaman would cause in uproar here is because in the states we're so damn PC that we can take our heads out of our asses long enough to realize a joke is a joke.

In Japan sterotypes and silly characters like this are pretty damn common. They even stereotype themselves and other asians in tons of tv shows/ads/whatever.

Baby Tea said:
It's called a double standard.
Either it's free game for any group of people, or no-one can do it.
No it's not a double standard. You know why? BECAUSE IT'S JAPAN AND THEY DO THIS TO EVERYTHING/EVERYBODY. If this was in the U.S. then fine your damn right it would be a double standard, but it's not. Different cultures and societys are different. Your imposing your views on something happening in another society and over there shit like this is looked at as a joke and nothing more.

Anachronism said:
Agreed. It's the double standards of political correctness that annoy me, not political correctness itself. In the case of this advert, the usual rule regarding racism seems to apply: you can be as racist as you like, so long as you're not white. This, in my humble opinion, is utterly disgraceful.

It annoys me no end. There would unquestionably have been an uproar if a Western advert had featured an offensive portrayal of a Japanese person, so I think it's right that people are demanding the removal of this one.
^^^*Points to above*^^^

Again no it's not double standards. Seriously, go google some Jap tv. They make fun of themselves and just about everyone else under the sun in the same types of silly nonsensical ways. Again your viewing this from the way things are here in the West. In Japan stuff like this is commonplace. Just look at the Ninja Gaiden boobs advert. Perfect exampe of shit thats normal there that wouldn't fly here in the states.

Malicious said:
Its a harmless joke but it still offends people, would offend them if we made fun of them but i doubt the thought that the ad campaign is malevolent since Japanese people would give their limbs to be white people (since most anime and games they make feature euro-american people rather than japanese)
The pure ignorance in this statement has left me almost speechless...*sigh* *points to what I wrote to the other two*

Dazza5897922 said:
You have misunderstood me, my point is that in any rascist commercial that wasn't rascist towards whites, people have had a problem with so why not this japanese one?
*Points to everything above* All that answers why this commercial is NOT racist and is absoulutely fine. Remember this is a commercial for JAPAN. You have to look at it in the right context.
 

Hikikomori Ookami

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Susan Arendt said:
Well, I only have my own experience to go on, but I was treated three different ways when I was in Tokyo. If I was in a service location (hotel, restaurant), everyone was quite nice and tried their best to be helpful to me, despite my inability to speak Japanese. If I was on the street, I was soundly ignored -- just like everyone else. The one and only time I was ever laughed at for not knowing Japanese was at the Tokyo Game Show, but even then it wasn't a "you dumbass" kind of thing, but rather a "well, how the heck am I going to communicate with you?" rueful sort of chuckle.

All in all, a far better reception than I would get in, say, my home city of Philadelphia.
Minus the game show, that's about how I was treated too. Except for the occasional elderly gentleman that tried his best to use broken English to be friendly and chit-chat.
 

Toasty

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Aug 18, 2008
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Sparrow Tag said:
And?

Nobody makes fun of white American people nowadays, I think they're well deserving of a good joke. The French, Russians and black people have been in the firing line for too long.
So true :)