Well, the problem is that as consumers we keep buying the product.
I kind of understand the justification, but not phrased in such way. But as we know, survival and growth are not free. A company is like an organism that wants to survive and grow, they have mouths to feed and responsibilities to fulfil. Some companies go around it in better ways than others, but it's true that the future is starting to look rather grim in this respect.
As many people have said, that is the same conflict We can see in EA, Blizzard, Ubisoft and Capcom, but its not exclusive to them, always on DRM, banning the ability to play used copies, not enabling users to trade or give away virtual software licenses (yes even the holy Valve does this) are all nether tendrils of the corporate greed.
(as a sidenote, I've made the decision not to purchase any next gen console that denies you the ability to play pre-owned disks, since I sometimes trade games with a friend of mine, and I find it ridiculous to be denied the ablity to do what we can and should be able to do in ANY OTHER MEDIUM in existence today.)
I wonder why companies don't focus more in making quality games that people will treasure, rather than shamefully creating hellish entrapments that force the player to keep paying. I suppose creating actually good things is a risky business, it requires investment, and it might not be very well received, but filling up the market with mediocre expecting to get paid for great is profoundly disturbing, and in the end is killing the ecosystem.
We can see today, that there are very unrealistic expectations disconnected to the actual quality of a game 8as if Quality was a non-factor). When capcom says: Oh my god! how strange that Resident Evil 6 didn't sell as we expected, and determine that the failure was caused by not enough publicity, they miss the point entirely.
But what can we do about it?
Reviewers should punish companies harshly for their greed (other artistic mediums are extremely critical about it), and players should refuse to purchase such predatory products. It's the only way in wich they will fall short of their quota and wake up to the potential of the medium which they are tarnishing and milking dry.