Yes, well there is that, but unfortunately the gaming industry is too much like the Animé industry; things like <a href=http://tvtropes.org/pmwiki/pmwiki.php/Main/Fanservice>Fanservice and <a href=http://tvtropes.org/pmwiki/pmwiki.php/Main/TokenLoli>token lolis aren't going to go away while there is money to be made out of it (or at least perceived money).
Perhaps the problem isn't with the people making the games but in the lack of development to divide different parts of the industry. I don't find most "mature" rated content to be necessary to the gaming experience, and it seems to me that there is a rather large part of the film industry devoted to similar kind action heroes to the ones in Video games, and it seems that they get away with it easier. So what makes games easier to criticise?