I'm actually saddened to see that BigDonTheDJ backed down on this one, as I think that "the best journalism" has nothing to DO with emotional reactions, but rather objectivity. Sure, what would I know? I'm just a Media Studies student. I'm sure the tabloid approach of choosing the most outrageously opinionated and inflammatory columnists is very lucrative for you guys. Lucrative, if potentially socially damaging.
Why do I dislike the article by Mr Kaiser? Simple. The first paragraph. Read it closely, and you will see a deeply prejudiced viewpoint, not just against female hardcore gaming and male casual gaming, but against a whole genre of music (and more importantly, all the people who participate in the culture of that genre, showing that the writer is ignorant of the possibility of meaningful or seriously political hip hop).
If you think that this is not too offensive and so perfectly acceptable, I suggest you conduct the following thought experiment:
Close your eyes, and count to ten. You are now from a family that is Christian and fundamentalist, but extremely supportive of abortion due to a recent experience with your mother dying because she would not abort a baby. You listen to meaningful, political or philosophical versions of hip hop or rap and used to passionately discuss these views with your mother, who is now dead. Reread the first paragraph of Kaiser's article now.*
Now you might grasp the potential for anger caused by this article. This is the kind of article that, if it had stopped at that first paragraph, we would expect to be labelled "flamebait" if it happened to appear in a strict forum's threads. Keep in mind that someone who fits the description in the experiment could easily, by probability alone, read the article.
Before anyone says it: yes, the rest of the article retracts these initially implied views, but they still leave a nasty after-taste, especially for those of us who (flagrantly) disagree. More to the point, it's very easy and common for readers to read the first paragraph and miss the rest, which just goes against a "fireball" writing style with all the spice at the start. Defending this kind of article as simply "freelance journalism" is not going to make a good long-term impression of The Escapist in my view. If all of us are going to treat games and gaming culture as art and art culture, then it demands a higher level of respect than random pop-culture criticism and gatling-gun humour.
There is a difference between giving an expert or interesting person a considered and researched place in a magazine than putting a hack deliberately out there to get Google hits on his blog. You can seek an emotional reaction if you want, but if you really have the guts, you will place someone who will inform you and create a feeling of interested, enlightened thinking, not one of basic anger. I hope there will be a cautious review of this magazine's approaches to journalism as the medium of gaming develops and matures.
* Please note that I am nothing like the person in this example.