Mario or Pikachu, who's more recognizable?

The Rogue Wolf

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As someone who grew up with Mario (I played Donkey Kong and the original Mario Bros. in the arcade) and has never played a Pokemon game, I'm going to have to go with the yellow electric rat, just for the sheer amount of merchandise and media he's been on/in.
 
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Hawki

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The only thing Sonic is recognized for is being the biggest punching bag a mascot has ever been.
Hardy hah hah.

Tell that to the kids who consume the comics, cartoons, etc.

I see Sonic comics and DVDs on the shelves. I don't see Mario ones.
 

lil devils x

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I'm going to have to give it to Pikachu simply because my grandmother played Pokémon on Gameboy color and bought her grandchildren Pikachu Plushies but had no idea who Mario was.

Although Mario had a head start, I think Pikachu surpassed him.
 

lil devils x

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Hardy hah hah.

Tell that to the kids who consume the comics, cartoons, etc.

I see Sonic comics and DVDs on the shelves. I don't see Mario ones.
I like Sonic more than Mario. Mario was just that stupid fat guy with a big nose and Sonic was cool. XD
 

Masonicon

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both, though I can finds Pikachu plushes easier here
 

Shadyside

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Hardy hah hah.

Tell that to the kids who consume the comics, cartoons, etc.

I see Sonic comics and DVDs on the shelves. I don't see Mario ones.
The only people I keep seeing that are still into Sonic games and merch are furries and creepy people on the autism spectrum. Regardless, even when Sonic has dumb comics and DVDs on shelves, that doesn't really mean massive sales. It just means that it gets a decent revenue stream from degenerates in general.