Microsoft Struggles to Adapt Xbox One to Japan

Vrach

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Steven Bogos said:
Microsoft's entire spiel with the Xbox One was having a console designed around "the living room," being a central device that you can play games on, and much more importantly, watch TV and sports. The problem with this in Japan is that the entire concept of "the living room" is a much less important idea for Japanese families. Many people in Japan live at home until marriage, and spiraling wedlock rates mean that many do not get a living room of their own until they are much older.
Yeah, see, that's the case with probably 95% of Europe as well... so you might have an issue there.
 

Jandau

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Dec 19, 2008
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I'm pretty sure that a lot of these issues apply to the rest of the world, not just Japan. MS has based an entire console around a hypothetical idealized lifestyle that takes place in an equally hypothetical and idealized living space, discounting everyone else. And for what? They could have put in pretty much every feature that they already have in there and just made it a regular gaming console. And people would be lining all over the place to toss money at them. Oh well, everyone goes full retard sometimes...
 

Wolf In A Bear Suit

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Well that just gives Sony a huge head start I'm afraid. If you can't succeed in huge markets like this, they simply won't succeed. Such a terrible decision. The emphasis they're placing on North America is idiotic and will simply alienate them from the rest of the world.
To be honest, PS4 kicking Xbone's ass isn't a good thing the way I see it.
 
Apr 5, 2008
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I don't understand why this is a surprise to people, or anything new.
Sony and Nintendo are Japanese companies whose product is aimed firstly, at their domestic market and secondarily, everywhere else.
Microsoft is an American company whose product is aimed firstly, at their domestic market and secondarily, everywhere else.

This is why Sony dominate Microsoft in Japan and why there are so many Japanese games for the platform that never even see a western release/translation.

Just a shame that we here in Europe don't get games more tailored to us. We have American MMSs which I hate and Japanese blue-haired, angsty teenagers which I hate even more. We need a European console maker...maybe Philips? :)
 

Infernal Lawyer

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UnnDunn said:
Zetatrain said:
UnnDunn said:
RJ 17 said:
Here's an idea, MS: DROP THE FUCKING MANDATORY KINECT!
I suppose you wanted Nintendo to drop the Wii-mote as well...? Because that's essentially what you're demanding Microsoft to do.
Well spying and privacy reasons aside, the Wii remote doesn't require as much space as the Kinect does and IMO Nintendo has been more successful with its motion sensor controls than Microsoft has been with the Kinect.
The "spying and privacy" issues are largely paranoid rantings invented by people who, for whatever reason, don't want Xbox One to succeed.
http://www.escapistmagazine.com/news/view/125523-Xbox-One-Designed-With-Advertising-in-Mind

Microsoft came out and proved all those tin-foil hatted conspiracy theorists right, then went on to say that it was a really a 'feature'. Because apparently being recorded, using the 'voice recognition to decide what you're most likely to buy, sending that information back to Microsoft and using it to bombard your dashboard with ads is just 'enhancing the Xbox One experience'. And before you say it, NO, THIS DOES NOT ALREADY HAPPEN. This is a whole other level of plain-ass creepy compared to what website cookies and the like do for computers. The fact is, people DON'T LIKE THE IDEA OF BEING RECORDED IN THEIR OWN HOMES, and Microsoft tried to make the idea sound like a GOOD thing.

Considering that Microsoft was also one of the corporations called out in the NSA scandal, I'd say the 'paranoid rantings' are more than a little justified.

Plus, coming from a hardcore Nintendo fan with his own illogical biases due to brand loyalty, I find your dismissal of people with legitimate concerns about their privacy as 'people who, for whatever reason, don't want Xbox One to succeed' to be extremely arrogant, mainly because that's the attitude we've been getting from Don Mattrick about, well, EVERYTHING about the Xbone. What are people supposed to think when Microsoft either sidesteps the issues, insults them for seeing a problem, or confirms said issues and tries to PR their way into making it look like a selling point?
 

Gizen

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Ultratwinkie said:
Lil_Rimmy said:
UnnDunn said:
RJ 17 said:
Here's an idea, MS: DROP THE FUCKING MANDATORY KINECT!
I suppose you wanted Nintendo to drop the Wii-mote as well...? Because that's essentially what you're demanding Microsoft to do.
Wut.

...

No seriously, wut?

There is a slight difference between the Wii-mote and Kinetic. The Wii-mote is the main controller, the kinetic is an accessory.

You question would make more sense if it was:

MS: DROP THE FUCKING MANDATORY CONTROLLER!
I suppose you wanted Nintendo to drop the Wii-mote as well...?

Then and only then does that question make any logical sense.
Microsoft made the kinect the controller to do stuff. They want to be "hip" and "futuristic."

So to operate the xbox, you need the kinect and its voice commands.
Except that they've already said the Kinect can be turned off, so you DON'T need it OR its voice commands to operate the system. But you still need to own it anyways because... Reasons? Because Microsoft wants to charge you an extra 100$ for their system and that's about it.
 

Gizen

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It doesn't? I'll admit, I've only been skimming XBone news since I've already written it off as being an inferior product, but I had assumed when I read that it could be turned off, that it could be turned OFF off. So then what does turning it 'off' actually do then?
 

Colt47

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Microsoft: the first console / gaming company I've seen in ages where the standard practice is to be completely idiotic and irresponsible towards the people they are supposed to be selling to. I'm living in a Tier 1 country and I can't think of any reason I'd own a Xbox One over a PS4 at this point. People who want to watch TV in their living room have better alternatives that cost less, and people who want to play games will pick the PS4 or Wii U simply because they don't require a specified amount of space. Plus, I wonder if they even understand how shady it sounds that first they require the kinect to be always on, then come back and say it can be turned off, only to also say it can't be disconnected.
 

Ishigami

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This is obviously a petty excuse and there is not much wrong with it.
After all telling a market straight forward that they don't matter much is a bad marketing move and could harm the brand. So you have to repack the message and make up some other stuff that is less insulting despite the fact that it is still the same.
Considering neither the XBox nor the XBox 360 ever reached any respectful result there you can't really blame Microsoft for putting their focus on other markets where they have a solid standing. This is a sound business strategy.
As a European I kinda find it a little bit funny since in the previous console generations e.g. Sony released their consoles here after Japan and the USA.
So now Japan gets a small taste of what it is like to be considered ?not so important?. Not that it would matter much since most Japanese probably don't really care about the XBox brand.
 

Poetic Nova

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Jan 24, 2012
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Honestly, nothing of value was lost. The Xbone is a piece of crap anyway, no matter how you look at it.
 

Zeckt

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It's been 2 generations, we know exactly how much microsoft is going to support japanese games. As in, NOT at all. Xbone is for Bro's and frat boys, it's just a call of duty box.
 

RJ 17

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Nov 27, 2011
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UnnDunn said:
RJ 17 said:
Here's an idea, MS: DROP THE FUCKING MANDATORY KINECT!
I suppose you wanted Nintendo to drop the Wii-mote as well...? Because that's essentially what you're demanding Microsoft to do.
Not really. For one, I haven't owned a Nintendo console since the 64, so I really don't care what they do. Beyond that, the Wii-mote is essentially a console version of the DS which, by my understanding, was widely popular so it'd make sense to try and incorporate it into the console.

Beyond that is the fact that the Kinect is an accessory, not the actual controller itself. It was a failed - and that's the key-word here - product that (in relative terms) did not sell well...which is why few game companies wanted to was time developing games for it. They figure by making it mandatory and shipping it with the console they can get more companies to develop games for it therefor making it more appealing. The problem was never a lack of games...the problem was that it was a lame attempt on cashing in on the Wii's motion capture market since it was gaining popularity and stores couldn't keep Wii's on the shelves for more than a couple days. Sony tried the same thing with Move, and guess what? It failed too. Guess what Sony did? They decided "failed product is failed" and DIDN'T make it mandatory for the PS4.

What MS is doing isn't saying "This is our new controller, we hope you like it" the way Wii is with the Wii-mote, MS is saying "Damnit, you WILL use the Kinect and you WILL like it!" They're shoving it down the throats of the consumers who have already said loud and clear that they are not interested in the Kinect.

Ohhhhh but I recognize your name, you're the guy who is at best just an unbelievable MS Fanboy who believes they can do absolutely no wrong. I think it was you who even told me in one of your "I <3 MS" topics that they sold 7 million Kinects so it's not a failure. 7 million sales might be a decent haul for an actual game, but not for a console accessory.

I don't hate MS, lord knows I actually WANT to like them. But face it my friend, they screwed the pooch hardcore when designing the XBone. They've pulled back on some of the most egregious transgressions against their consumers (and no amount of spin you could possibly apply will convince anyone what they already know: DRM is bad and the family-sharing thing was a complete joke and a hoax). If they drop the mandatory Kinect, I'll tell you this right now: I'll be getting an XBone instead of a PS4. Until then, MS can take it's failed product and go fuck itself. And judging by a poll topic I made the other day, there's a lot of Eecapists here that agree with me. And judging by conversations with friends over Xbox Live and in every day life, there's even more people out in the world that agree with me as well.



Ultratwinkie said:
Lil_Rimmy said:
UnnDunn said:
RJ 17 said:
Here's an idea, MS: DROP THE FUCKING MANDATORY KINECT!
I suppose you wanted Nintendo to drop the Wii-mote as well...? Because that's essentially what you're demanding Microsoft to do.
Wut.

...

No seriously, wut?

There is a slight difference between the Wii-mote and Kinetic. The Wii-mote is the main controller, the kinetic is an accessory.

You question would make more sense if it was:

MS: DROP THE FUCKING MANDATORY CONTROLLER!
I suppose you wanted Nintendo to drop the Wii-mote as well...?

Then and only then does that question make any logical sense.
Microsoft made the kinect the controller to do stuff. They want to be "hip" and "futuristic."

So to operate the xbox, you need the kinect and its voice commands.
That's why they.....have an actual controller...then? *confused puppy face*


Steven Bogos said:
RJ 17 said:
Here's an idea, MS: DROP THE FUCKING MANDATORY KINECT!

I don't know if that'll actually make it easier to integrate into the Japanese culture, but it'd sure as hell make your console a lot more appealing to pretty much everyone else if you ditched the fucking spy-cam. AND it'd lower the cost $100! That's doing TWO things to make your console infinitely more appealing and all you have to do is admit that the Kinect was a failed product and a stupid idea to make it mandatory for your new console!
It probably would, to be honest. Privacy in Japan is a VERY big deal. TV shows literally have to blur every person's face if they don't specifically get permission from them - even in big shots of lots of people walking around in a city for instance.

I have a feeling that the "spy-cam" is going to be a big problem because of this
Huh, well there ya go. You learn something new every day. :D
 

Norithics

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Yeah! How's it feel, Japan?? How's it feel to be number two for once?!
I hope
I hope it burns

Please just give me PSO2, you bastards ;_;
 

spartandude

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i dont get why it not being adapted well to Japanese markets is holding it back, i mean its clearly not adapted for Europeans but thats not holding them back
 

Terramax

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Steven Bogos said:
Microsoft's entire spiel with the Xbox One was having a console designed around "the living room," being a central device that you can play games on, and much more importantly, watch TV and sports. The problem with this in Japan is that the entire concept of "the living room" is a much less important idea for Japanese families. Many people in Japan live at home until marriage, and spiraling wedlock rates mean that many do not get a living room of their own until they are much older.
Hmm, I read this a lot and yet, having lived and been around Kyoto, Osaka, and now just outside of Tokyo, I've not met any young people whom still live with their parents.

Furthermore, apartments in Japan aren't really any smaller than those in England.

I'm not really sure if the Japanese concepts above are really as extreme as they've been made out to be in the past.
 

Baresark

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Imagine that, an entire country of people who don't want the XBox One for more than games, sounds kind of like all the other countries that it's going to. MS is actually having a lot of trouble adapting anything but the video game portion of the system to the entire planet, it would seem. I mean, it's this very emphasis of in the living room that is keeping me away from it, and the fact that it's the most expensive next gen system, and the fact that there isn't any exclusives that I'm interested in at this point.
 

UnnDunn

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Infernal Lawyer said:
UnnDunn said:
Zetatrain said:
UnnDunn said:
RJ 17 said:
Here's an idea, MS: DROP THE FUCKING MANDATORY KINECT!
I suppose you wanted Nintendo to drop the Wii-mote as well...? Because that's essentially what you're demanding Microsoft to do.
Well spying and privacy reasons aside, the Wii remote doesn't require as much space as the Kinect does and IMO Nintendo has been more successful with its motion sensor controls than Microsoft has been with the Kinect.
The "spying and privacy" issues are largely paranoid rantings invented by people who, for whatever reason, don't want Xbox One to succeed.
http://www.escapistmagazine.com/news/view/125523-Xbox-One-Designed-With-Advertising-in-Mind

Microsoft came out and proved all those tin-foil hatted conspiracy theorists right, then went on to say that it was a really a 'feature'. Because apparently being recorded, using the 'voice recognition to decide what you're most likely to buy, sending that information back to Microsoft and using it to bombard your dashboard with ads is just 'enhancing the Xbox One experience'. And before you say it, NO, THIS DOES NOT ALREADY HAPPEN. This is a whole other level of plain-ass creepy compared to what website cookies and the like do for computers. The fact is, people DON'T LIKE THE IDEA OF BEING RECORDED IN THEIR OWN HOMES, and Microsoft tried to make the idea sound like a GOOD thing.

Considering that Microsoft was also one of the corporations called out in the NSA scandal, I'd say the 'paranoid rantings' are more than a little justified.

Plus, coming from a hardcore Nintendo fan with his own illogical biases due to brand loyalty, I find your dismissal of people with legitimate concerns about their privacy as 'people who, for whatever reason, don't want Xbox One to succeed' to be extremely arrogant, mainly because that's the attitude we've been getting from Don Mattrick about, well, EVERYTHING about the Xbone. What are people supposed to think when Microsoft either sidesteps the issues, insults them for seeing a problem, or confirms said issues and tries to PR their way into making it look like a selling point?
Well, I'm not here to sell you anything, so I really don't care if you find me to be arrogant.

Microsoft has been very clear that you can turn off all data collection systems relating to Kinect. So the so-called privacy concerns are moot.
 

BrotherRool

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UnnDunn said:
For Xbox One, Kinect 2.0 is the "main controller". That's the whole point. It isn't an accessory anymore.
It's an accessory. 99% of all games are still going to be multiplatform. That means they're going to be designed for primarily gamepads and all Kinect features will be neat little gimmicky add-ons to the main product. There's no way Bioware are going to design all the next-gen RPGs with the kinect as the main input because they'll be locking themselves out of millions of fans with the other consoles, when it's much easy to just use the tried and tested gamepad.

They're trying to sell it as a main controller, but even in their own first-party demos with only seen ancillary gimmicky uses of it. I doubt it's even going to be the main TV remote